Resources Archives

Media Quality Report H1 2021: Benchmarks for better media quality

At Integral Ad Science, we measure trillions of data events monthly and observe global media quality developments in real-time. The Media Quality Report (MQR) leverages this data to offer an industry barometer against which ad buyers and sellers may benchmark...

October 18, 2021

OMG HK Reduces Tag Wrapping Time by 80% for IKEA by Using IAS’s Automated Tag with Google

Case Studies Efficiency & Optimisation

OMG HK Reduces Tag Wrapping Time by 80% for IKEA by Using IAS’s Automated Tag with Google

Omnicom Media Group (OMG), known for driving efficiencies on behalf of clients, proved its ability to meet quick turnaround times from initial briefs to go-live for two recent campaigns. To accelerate, automate, and streamline the processes of getting campaigns live,...

October 11, 2021

Industry Insider with IAS: Creating Greater Trust and Transparency with IAB Europe

Insights

Industry Insider with IAS: Creating Greater Trust and Transparency with IAB Europe

In a fragmented landscape where efficiency matters more than ever, how can partnerships make transparency a reality for programmatic buyers? Hot off the heels from the DMEXCO event in early September (see our wrap-up here), IAB Europe boasted a week...

October 4, 2021

Driving Demand for an International School

Case Studies Contextual Targeting

Driving Demand for an International School

An advertiser and long-time partner for Matterkind has a niche education product – international schools. Their business strategy is to drive enrollment by targeting international workers & ex-pats to sign-up for Open Houses. Due to the COVID-19 pandemic, they had...

September 30, 2021

Harmelin Media optimizes efficiency with IAS Total Visibility

Case Studies Open Web

Harmelin Media optimizes efficiency with IAS Total Visibility

Harmelin Media has built their agency around pillars of trust through transparency and leveraging advanced data and technology to improve client results. These two principles drove the desire for more granular visibility into their programmatic buys. Running an online video...

September 30, 2021

IAS Context Control Case Study with Bench Media

Case Studies Contextual Targeting

IAS Context Control Case Study with Bench Media

Bench ran a head-to-head test with IAS and a major DSP’s audience targeting segments across three of their clients across three different industries with the goal of understanding which solution would be able to deliver cost-efficient yet scalable results.

September 30, 2021

Case Study: OMD Saves Time Tagging with IAS

Case Studies Efficiency & Optimisation

Case Study: OMD Saves Time Tagging with IAS

The case study demonstrates how IAS can reduce tag wrapping time by 50% and increase ROI.

September 30, 2021

Ogury is verified by IAS for viewability measurement on OMID-enabled mobile web video

Insights

Ogury is verified by IAS for viewability measurement on OMID-enabled mobile web video

Learn how Ogury is the first company to be OMID verified globally by IAS

September 28, 2021

The Context Effect, research on contextual targeting

Contextual Targeting Research

The Context Effect, research on contextual targeting

Faced with increasing privacy regulations and eventual cookie deprecation, industry eyes are looking toward contextual targeting. IAS research has demonstrated that when asked, consumers actually prefer contextually relevant ads. But what role does contextual matching play in the advertising experience…...

September 16, 2021

The DMEXCO Wave – Great Ideas Flood 2021’s Virtual Installment

Contextual Targeting Insights

The DMEXCO Wave – Great Ideas Flood 2021’s Virtual Installment

September has been a big month for comebacks: ABBA, an elongated Summer, and of course, DMEXCO! DMEXCO hasn’t really had a year off, but with it being shifted online since last year, 2021 made way for a smooth and sleek...

September 10, 2021

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Category: Resources

Media Quality Report H1 2021: Benchmarks for better media quality

OMG HK Reduces Tag Wrapping Time by 80% for IKEA by Using IAS’s Automated Tag with Google

Industry Insider with IAS: Creating Greater Trust and Transparency with IAB Europe

Driving Demand for an International School

Harmelin Media optimizes efficiency with IAS Total Visibility

IAS Context Control Case Study with Bench Media

Case Study: OMD Saves Time Tagging with IAS

Ogury is verified by IAS for viewability measurement on OMID-enabled mobile web video

The Context Effect, research on contextual targeting

The DMEXCO Wave – Great Ideas Flood 2021’s Virtual Installment

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Category: Resources

ACCESS THE STUDY NOW.

Access the case study now.​

Access the guide now.​

Access the research now.​

GET IN TOUCH

DOWNLOAD CONTENT

Subscribe now

Access the case study now.

Access the guide now.

Access the research now.