Brand Safety & Suitability Archives

What can we learn from Cannes 2017?

The brand safety conversation has now evolved. The advertising industry started off angry and finger pointing, but as we learn more about the challenges we face, talk has turned to how we all can help to solve the problem.

July 4, 2017

Brand Safety & Suitability Insights

Brand safety: content, context, and the news cycle

Our CMO, Maria Pousa, talks about brand safety, the news cycle, and what advertisers can do to protect themselves with The Drum at Cannes.

June 27, 2017

Brand Safety & Suitability Insights

How to respond to 2017’s brand safety emergency

Our EMEA MD, Nick Morley and our Director Italy, Elisa Lupo joined the 'How to respond to 2017's brand safety emergency' panel at the Festival of Media in Rome on May 8th.

June 21, 2017

Brand Safety & Suitability Insights Mobile & In-App Programmatic Proprietary Platforms Viewability

Trust, transparency, and the battleground for ad quality

Thalamus interviewed Nick Morley, our Managing Director, EMEA for a Q&A on trust, transparency, and the battleground for ad quality & verification.

June 7, 2017

Brand Safety & Suitability Insights

The most blocked keywords of May

The most blocked keywords of May 2017.

June 1, 2017

Brand Safety & Suitability Insights Viewability

From impressions to people: elevating the conversation

2016 was an exciting year for digital measurement. Social networks and walled gardens opened up for third-party verification, and huge strides were made in bringing transparency to mobile in-app inventory. Digital advertisers are now well poised to measure the media...

May 31, 2017

Brand Safety & Suitability Insights

Protect your brand: Q&A on brand safety

In our recent ‘Protect your brand’ webinar we received a lot of great questions about the different aspects of brand safety. In this blog post, we’re answering your brand safety questions.

May 22, 2017

Brand Safety & Suitability Topics

Protect your brand: Q&A on brand safety and fake news

In our recent ‘Protect your brand’ webinar we received a lot of great questions about the different aspects of brand safety. In this blog post, we’re answering your questions specifically around fake news.

May 12, 2017