Go for Gold: Protect Your Brand and Maximise Winter Games Impact

The 2026 Winter Olympics are fast approaching. For brands, this flagship global event presents a rare opportunity to capture audience attention at scale across streaming, social and digital platforms.

However, increased media investment during major tentpole events also amplifies risk. As competition for premium inventory intensifies, high-impact moments become prime targets for ad fraud, low-quality placements and brand safety threats.

Our latest guide, Go for Gold: Protect Your Brand and Maximise Winter Games Impact, is designed to help brands safeguard premium investments while fully capitalising on this global stage.

Inside the guide, you’ll discover how to:

• Understand how fraudulent activity surged during the last Winter Games, nearly doubling the global benchmark
• Uncover the scale of ad spend lost to fraud on CTV (yes, CTV) — and what actions to take
• Successfully navigate the high-volume social media environment, where millions of fans engage in real time
• Leverage curated contextual targeting segments — from Winter Apparel to Luxury Holidays — enabling your brand to align with the interests of audiences tuned into the Games

Don’t leave brand protection to chance. Download the guide now to maximise campaign performance during the 2026 Winter Olympics.