Integral Ad Science
  • Solutions
    BY PRODUCT TYPE
    Ad fraud
    Brand Safety & Suitability
    Contextual Targeting
    Viewability
    Efficiency & Optimisation
    BY CHANNEL
    CTV & Video
    Programmatic
    Proprietary Platforms
    Mobile & In-App
    BY CUSTOMER TYPE
    Brands & Agencies
    Publishers
    Platforms & Partners
  • Insights
    IAS Insider
    Media Quality Report
    Research
  • Innovation
  • About IAS
    Quality Impressions
    Newsroom
    Leadership & Awards
    Careers
  • Careers
Log in
Investor Relations
Contact
UK UK
US US DE DE ES ES FR FR IT IT JP JP BR BR LATAM LATAM APAC APAC Korean Korean
Integral Ad Science
  • Solutions
    BY PRODUCT TYPE
    Ad fraud
    Brand Safety & Suitability
    Contextual Targeting
    Viewability
    Efficiency & Optimisation
    BY CHANNEL
    CTV & Video
    Programmatic
    Proprietary Platforms
    Mobile & In-App
    BY CUSTOMER TYPE
    Brands & Agencies
    Publishers
    Platforms & Partners
  • Insights
    IAS Insider
    Media Quality Report
    Research
  • Innovation
  • About IAS
    Quality Impressions
    Newsroom
    Leadership & Awards
    Careers
  • Careers
Log in
Contact Us
UK UK
US US DE DE ES ES FR FR IT IT JP JP BR BR LATAM LATAM APAC APAC Korean Korean
  1. Home
  2. | Topics
  3. | Brand Safety & Suitability
  4. | How to balance digital advertising risk and reach during a global pandemic
April 30, 2020 by IAS Team

How to balance digital advertising risk and reach during a global pandemic

Brand Safety & Suitability
Share:

Keyword Blocking and covid-19

 

The whole world is adapting to the new reality of COVID-19 – and digital advertising is no different. The pandemic has understandably led to heightened advertiser sensitivity towards coronavirus-related content. Now more than ever it is important for advertisers to work with trusted partners for guidance on how to appropriately navigate these unprecedented times.

The ever-evolving nature of this situation calls for precision and tools to enable brands to make an informed decision about what is suitable for each of their campaigns. IAS has created a practical guide to help you balance your digital advertising risk and reach in the current climate. We hope this information helps guide you through these challenging times and provides a useful resource on how to navigate digital advertising amidst COVID-19.

IAS is advising consideration be given to supporting the media industry at this time of change in the digital advertising industry.  We continue to work with the UK Government, alongside key industry bodies, such as the IAB, IPA and ISBA, and other significant players in the ad tech industry, to manage the changes currently taking place across the digital ecosystem. We continue to work together with the ambition of supporting the overall health of the digital advertising industry at this trying time.

Download our Covid-19 Brand Safety and Suitability Guide below for guidance on how to navigate brand safety and suitability at this difficult time.

 

 

Access the content now.
Download
Access the case study now.
Download
Access the guide now.
Download
Access the research now.
Download
Sign up for insights right to your inbox.
Subscribe now ›

Related Posts

Introducing IAS pre-bid brand safety on TikTok
Introducing IAS pre-bid brand safety on…
Learn more ›

January 18, 2023 by IAS Teams

Navigating the ongoing European energy crisis
Learn more ›

November 22, 2022 by IAS Teams

Post-Bid Brand Safety & Suitability on TikTok
Post-Bid Brand Safety & Suitability on…
Learn more ›

October 17, 2022 by IAS Teams

IAS white red logo
Sign up for fresh insights

Solutions

By Product Type

Ad Fraud

Brand Safety & Suitability

Contextual Targeting

Viewability

Efficiency & Optimization

By Channel

CTV & Video

Programmatic

Proprietary Platforms

Mobile & In-App

Audio

By Customer Type

Brands & Agencies

Publishers

Platforms & Partners

Insights

IAS Insider

Research

Media Quality Reports

About IAS

Quality Impressions™

Newsroom

Leadership & Awards

Careers

Helpful Links

Contact

Log in

© 2023 Integral Ad Science, Inc.

Accessibility_Icon Accessibility statement

Site indexing policy

Privacy policy

Subscription management

Transparent Background - Social Media
Transparent Background - Social Media
Transparent Background - Social Media
Transparent Background - Social Media
Transparent Background - Social Media

Site indexing policy

Privacy policy

Subscription management

Transparent Background - Social Media
Transparent Background - Social Media
Transparent Background - Social Media
Transparent Background - Social Media
Transparent Background - Social Media

© 2021 Integral Ad Science, Inc.

Search

Hit enter to search or ESC to close

Download Content

Fill out the form to have this content delivered directly to your email inbox.

Thanks for your interest. Fill out our contact form if you'd like more information.

Subscribe now

Fill out the form to sign up for the latest and greatest IAS updates— delivered right to your inbox.

Thank you for signing up for the IAS Newsletter.