It’s here: Experience industry-leading transparency on Netflix. As previously announced, IAS is among the first media quality partners to measure Viewability and Invalid Traffic (IVT) on Netflix, available now.
Through IAS’s global solution for Netflix, advertisers can validate the quality of their CTV and OTT media buys by ensuring ads are seen by real viewers in a fraud-free environment with our easy-to-use reporting solution.
With IAS’s solution for Netflix, advertisers can:
- Access independent, third-party post-bid Viewability and IVT reporting for Netflix
- Identify trends and optimize campaigns to drive performance based on engagement
- Get consistent measurement across media buys to understand performance
Leverage media quality with cov