Integral Ad Science
  • Solutions
    BY PRODUCT TYPE
    Ad fraud
    Brand Safety & Suitability
    Contextual Targeting
    Viewability
    Efficiency & Optimisation
    BY CHANNEL
    CTV & Video
    Programmatic
    Proprietary Platforms
    Mobile & In-App
    BY CUSTOMER TYPE
    Brands & Agencies
    Publishers
    Platforms & Partners
  • Insights
    IAS Insider
    Media Quality Report
    Research
  • Innovation
  • About IAS
    Quality Impressions
    Newsroom
    Leadership & Awards
    Careers
  • Careers
Log in
Investor Relations
Contact
UK UK
US US DE DE ES ES FR FR IT IT JP JP BR BR LATAM LATAM APAC APAC Korean Korean
Integral Ad Science
  • Solutions
    BY PRODUCT TYPE
    Ad fraud
    Brand Safety & Suitability
    Contextual Targeting
    Viewability
    Efficiency & Optimisation
    BY CHANNEL
    CTV & Video
    Programmatic
    Proprietary Platforms
    Mobile & In-App
    BY CUSTOMER TYPE
    Brands & Agencies
    Publishers
    Platforms & Partners
  • Insights
    IAS Insider
    Media Quality Report
    Research
  • Innovation
  • About IAS
    Quality Impressions
    Newsroom
    Leadership & Awards
    Careers
  • Careers
Log in
Contact Us
UK UK
US US DE DE ES ES FR FR IT IT JP JP BR BR LATAM LATAM APAC APAC Korean Korean
  1. Home
  2. | Topics
  3. | Introducing Total Visibility with Amino Payments
April 29, 2020 by IAS Team

Introducing Total Visibility with Amino Payments

Topics
Viewability
Share:

Gain radical transparency into your supply path with Total Visibility

 

Now more than ever, marketers are looking for ways to ensure their advertising budgets are as effective and efficient as possible. Advertisers need to optimize toward inventory that is brand-safe, viewable, and free of invalid traffic, while ensuring they’re getting the most value out of their media budgets.

In an effort to close the transparency gap and assure efficient quality media transactions, IAS has formed an exclusive, industry-first partnership with Amino Payments. Amino provides full programmatic supply path transparency with real-time and impression level financial reporting to help advertisers optimize their media spend. Together, IAS and Amino give advertisers access to a full spectrum of verification services and financial transparency to achieve Total Visibility in a single tag.

With Total Visibility, advertisers will be able to see not only the percentage of wasted media but also the financial impact, allowing them to optimize campaigns toward paths and publishers that are delivering cost-efficient and quality media. Using a single tag, Total Visibility provides access to the cost of video impressions that were partially viewed, mostly viewed, completely viewed or not viewed at all. Advertisers can then refine verification settings to reduce waste and better utilize every media dollar.

On average, advertisers using the Total Visibility solution save 10-15% on their media spend by redirecting funds toward the most efficient, effective media. For example, Nestle witnessed a specific domain being consistently flagged as brand unsafe on a live campaign. With the full spectrum of verification services and financial transparency of Total Visibility, Nestle was able to see that 3.77% of unsafe impressions represented 9.23% of their total media spend. Within six hours of this realization, Nestle added the domain to an exclusion list and directed spend away from brand-damaging placements. Money earmarked for unsafe inventory was redirected to safe media.

The partnership between IAS and Amino gives advertisers the tools to verify their media quality, quantify the value of their media, and optimize the efficiency and reach of their campaigns.

Gain radical transparency into your programmatic supply path with IAS and Amino, so you never waste a cent.

To learn more about Total Visibility, download our available resources or tune into our on-demand webinar here.

Access the content now.
Download
Access the case study now.
Download
Access the guide now.
Download
Access the research now.
Download
Sign up for insights right to your inbox.
Subscribe now ›

Related Posts

Driving Outcomes with Viewability & Attention
Driving Outcomes with Viewability & Attention
Learn more ›

November 22, 2022 by IAS Teams

IAS brings media quality to Netflix
IAS brings media quality to Netflix
Learn more ›

October 13, 2022 by IAS Teams

IAS & Anzu bring media quality to in-game advertising
IAS & Anzu bring media quality…
Learn more ›

August 26, 2022 by IAS Teams

IAS white red logo
Sign up for fresh insights

Solutions

By Product Type

Ad Fraud

Brand Safety & Suitability

Contextual Targeting

Viewability

Efficiency & Optimization

By Channel

CTV & Video

Programmatic

Proprietary Platforms

Mobile & In-App

Audio

By Customer Type

Brands & Agencies

Publishers

Platforms & Partners

Insights

IAS Insider

Research

Media Quality Reports

About IAS

Quality Impressions™

Newsroom

Leadership & Awards

Careers

Helpful Links

Contact

Log in

© 2023 Integral Ad Science, Inc.

Accessibility_Icon Accessibility statement

Site indexing policy

Privacy policy

Subscription management

Transparent Background - Social Media
Transparent Background - Social Media
Transparent Background - Social Media
Transparent Background - Social Media
Transparent Background - Social Media

Site indexing policy

Privacy policy

Subscription management

Transparent Background - Social Media
Transparent Background - Social Media
Transparent Background - Social Media
Transparent Background - Social Media
Transparent Background - Social Media

© 2021 Integral Ad Science, Inc.

Search

Hit enter to search or ESC to close

Download Content

Fill out the form to have this content delivered directly to your email inbox.

Thanks for your interest. Fill out our contact form if you'd like more information.

Subscribe now

Fill out the form to sign up for the latest and greatest IAS updates— delivered right to your inbox.

Thank you for signing up for the IAS Newsletter.