Now more than ever, marketers are looking for ways to ensure their advertising budgets are as effective and efficient as possible. Advertisers need to optimize toward inventory that is brand-safe, viewable, and free of invalid traffic, while ensuring they’re getting the most value out of their media budgets.
In an effort to close the transparency gap and assure efficient quality media transactions, IAS has formed an exclusive, industry-first partnership with Amino Payments. Amino provides full programmatic supply path transparency with real-time and impression level financial reporting to help advertisers optimize their media spend. Together, IAS and Amino give advertisers access to a full spectrum of verification services and financial transparency to achieve Total Visibility in a single tag.
With Total Visibility, advertisers will be able to see not only the percentage of wasted media but also the financial impact, allowing them to optimize campaigns toward paths and publishers that are delivering cost-efficient and quality media. Using a single tag, Total Visibility provides access to the cost of video impressions that were partially viewed, mostly viewed, completely viewed or not viewed at all. Advertisers can then refine verification settings to reduce waste and better utilize every media dollar.
On average, advertisers using the Total Visibility solution save 10-15% on their media spend by redirecting funds toward the most efficient, effective media. For example, Nestle witnessed a specific domain being consistently flagged as brand unsafe on a live campaign. With the full spectrum of verification services and financial transparency of Total Visibility, Nestle was able to see that 3.77% of unsafe impressions represented 9.23% of their total media spend. Within six hours of this realization, Nestle added the domain to an exclusion list and directed spend away from brand-damaging placements. Money earmarked for unsafe inventory was redirected to safe media.
The partnership between IAS and Amino gives advertisers the tools to verify their media quality, quantify the value of their media, and optimize the efficiency and reach of their campaigns.
Gain radical transparency into your programmatic supply path with IAS and Amino, so you never waste a cent.
To learn more about Total Visibility, download our available resources or tune into our on-demand webinar here.
