Our CMO, Maria Pousa, talks about brand safety and the need for brands to use multiple strategies if they want to be confident they are protecting themselves.
Are you certain your audio ads are running alongside content that reflects your brand? As digital audio consumption reaches new heights, this question has become a central focus for global advertisers seeking to maintain their brand equity across all media...
IAS’s AI-driven measurement and optimisation solutions help brands achieve stronger performance in an increasingly complex digital media landscape. For more than six years, IAS has partnered with X to support advertisers investing on the platform. Below is an overview of...
Why real-time suitability is becoming a driver of performance Social media moves at pace. It reflects culture in real time: breaking news, creator content, audience sentiment, and emerging trends all appearing within a single feed. For advertisers, this speed creates...