Navigating brand safety and suitability during geopolitical conflict

Russia’s war on Ukraine is challenging for all businesses. The crisis is forcing brands to think long and hard about where is and isn’t acceptable for their ads to show up.  Advertisers are worried about appearing next to distressing information, which includes but is not limited to news as well as misinformation and propaganda. However, it’s important that brands are thoughtful in their safety and suitability strategies and supporting quality publishers at a time when their journalism is needed more than ever.

Our navigating geopolitical conflict guide provides practical advice on how to ensure brand protection while supporting quality news outlets.