In our OTT Evolution webinar we discuss OTT and CTV, what fraud looks like in this environment and best practices to protect yourself. Check out the complete webinar on-demand below.
Now more than ever, it is critical for marketers to make every impression count by controlling the quality of media they buy or bid on. It has always been our goal at IAS to help our clients gain transparency into...
Cookies formulate our web identity determining what content is displayed to each individual. Up to now, third-party cookies have been the linchpins of audience addressability: gathering the data required to dynamically optimise creative, frequency capping, and retargeting. After more than...