Total Media Quality for YouTube Now Includes IAS’s Brand Safety and Suitability Measurement for Misinformation

Expanded industry-aligned misinformation reporting for YouTube campaigns

Steering clear of misinformation is key to protecting your brand. That’s why IAS is expanding its Total Media Quality product on YouTube to include its industry-aligned brand safety and suitability reporting for misinformation.

With this enhanced measurement, you can further verify the safety and suitability of your digital media investments for campaigns across YouTube ad inventory.

With this expanded measurement, you can:

• Access expanded third-party transparency: Gain trusted video-level insights into the content adjacent to your advertisements according to industry-aligned definitions, now including misinformation.
• Drive results: Analyze if your ads appear next to content identified by IAS as misinformation and make optimizations as needed to drive brand suitability.
• Safeguard and scale: Access global reporting with 30+ languages on YouTube for key international events in 2024 and beyond.

Download the one sheet and contact an IAS representative to get started.

ACCESS ONE SHEET