Nearly 1 in 3 consumers spend 5+ hours scrolling every day. That’s almost a third of the time the average human spends awake. With consumers fixed on social media, it’s no surprise that advertisers have also shifted their attention to these platforms.
Social media platforms have adapted as well. In-feed advertising on platforms has contributed to a more seamless social media experience—consumers can view ads as they scroll, minimising disruptions to their content consumption. Not only is the experience less intrusive, but 92% of consumers say they are actively engaging with in-feed ads.
Known for keeping its users up to date on trending topics, Twitter delivers an in-feed advertising experience stitched directly into its evolving newsfeed. In our latest consumer research, IAS surveyed over 1,000 consumers and asked about their social media usage and behaviours on the platform. The study explores:
- How do consumers experience advertising and content within Twitter’s dynamic in-feed environment?
- What is the likelihood for users to engage with brands on Twitter?
- How can in-feed ads enhance consumer experience and engagement?
Download “Tweets, Trends, and In-Feed Advertising” report for more Tweet-able insights by completing the form below.
Check out how IAS works with Twitter to provide in-feed brand safety and suitability solutions that increase both campaign relevance and effectiveness here.