The three pillars of ad fraud detection
The three pillars of ad fraud detection: behavioral and network analysis, browser and device analysis, and malware analysis and targeted reconnaissance.
Viewability: the essentials
It’s no surprise that viewability has become a top concern in digital advertising. This guide gives you an overview of viewability, context into the differences across environments, channels, and devices, steps to improve your viewability, perspectives from buyers and sellers,...
Protect your brand: Q&A on brand safety
In our recent ‘Protect your brand’ webinar we received a lot of great questions about the different aspects of brand safety. In this blog post, we’re answering your brand safety questions.
IAB: Mobile Attribution FAQ 2017
Integral Ad Science helped to contribute to the IAB’s Mobile Attribution FAQ 2017.
Transparency in digital: a Q&A on ad fraud
In our recent webinar, “Transparency in digital: how did your campaigns stack up?” we received a lot of great questions about the different aspects of media quality. In this blog post, we’re answering your questions about ad fraud.
Ensuring viewability across emerging channels
What is the current state of viewability in these emerging channels, and how can the industry develop effective consistent standards across the board?
A ton of innovation from the sell side – but who’s innovating on behalf of the buyer?
Today we find ourselves in a market centered around the seller, rather than the buyer. Innovation is mainly being led from the sell side, be that from the walled gardens, the mobile SSPs or the DSPs.
Protect your brand: Q&A on brand safety and fake news
In our recent ‘Protect your brand’ webinar we received a lot of great questions about the different aspects of brand safety. In this blog post, we’re answering your questions specifically around fake news.
Transparency in digital: a Q&A on viewability
In our recent webinar, “Transparency in digital: how did your campaigns stack up?” we received a lot of great questions about the different aspects of media quality. In this blog post, we’re answering your questions about viewability.
