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Today, advertisers are looking for an environment where viewability, brand safety and target coverage form the winning trinity of advertising performance. This is the case for PSA, Peugeot’s parent company, who committed to a pact of trust and transparency alongside MediaCom, Integral Ad Science (IAS) and YouTube.
Learn how IAS worked with YouTube on the development of brand safety and suitability measurement technology to help marketers and IAS clients protect their advertising investments.
Download the case study now.
