Category: Proprietary Platforms

The transparency gap: Exploring the unknown delta where 15% of ad dollars vanish
IAS TEAM
Ad FraudBrand Safety & SuitabilityChannelsCTV and VideoIn the mediaMobile & In-AppProprietary PlatformsResearchResourcesTopicsTrends and reportsViewability

The transparency gap: Exploring the unknown delta where 15% of ad dollars vanish

The digital advertising market can be a murky one, with increasing calls for more transparency and trust issues over brand safety and ad fraud. The programmatic scene has once again been thrown into the spotlight and questions about the transparency...
June 4, 2020
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Measuring business outcomes is the biggest challenge for APAC: Mumbrella
IAS TEAM
Ad FraudBrand Safety & SuitabilityCTV and VideoInsightsMobile & In-AppProprietary PlatformsViewability

Measuring business outcomes is the biggest challenge for APAC: Mumbrella

Integral Ad Science’s (IAS) Industry Pulse Report shows that APAC adland professionals are focused on quality, contextual targeting, lack of social media transparency and measuring business outcomes. The announcement: Measuring business outcomes, the rise of contextual targeting in a cookie-less...
January 31, 2020
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