Proprietary Platforms Archives

Product Sneak Peek 2020

In 2019, IAS explored uncharted territory with CTV, shifted from Brand Safety to Brand Suitability, and scaled on social – as we look back on the year, here are our favorite product innovations and a sneak peek of what's to...

January 31, 2020

Ad Fraud Brand Safety & Suitability Insights Mobile & In-App Proprietary Platforms Resources

Masters of Media: Annie Chan, GroupM

In this exclusive “Masters of Media” series, Integral Ad Science (IAS) speaks to the Movers and Shakers of the Southeast Asia advertising industry, on all matters digital. We spoke to Annie Chan, Director, Tech Partnerships APAC Platform services at GroupM. Annie is an...

January 1, 2020

Brand Safety & Suitability Channels Proprietary Platforms Topics

Bringing greater brand safety controls to Facebook video

IAS teamed up with Facebook to release a first-of-its-kind brand safety and suitability solution for Facebook in-stream videos.

November 20, 2019

Creatives made for social drive better performance

Channels Proprietary Platforms Topics Viewability

Creatives made for social drive better performance

A major logistics company partnered with IAS to discover the performance gap between made-for-social creatives and television-port video creatives.

October 28, 2019

Guides Proprietary Platforms

Social Cheat Sheet

Our Social Cheat Sheet has the key objectives you should be incorporating into your digital strategy, as well as a simple plan-of-action to scale your social ROI.

October 17, 2019

Insights Proprietary Platforms

How to power your Social Media Campaign for Success in APAC?

By Etienne Watrigant, Channel Sales, APAC, Integral Ad Science (IAS) According to eMarketer July 2019 reports, in APAC, 81% of internet users have a social media presence and it’s projected that by 2023, there’ll be 2 billion social media users...

October 4, 2019

Ubisoft Canada increases social ROI using IAS’s data driven insights

Channels CTV and Video Insights Proprietary Platforms Resources Topics Viewability

Ubisoft Canada increases social ROI using IAS’s data driven insights

It is challenging to assess where the consumer attention is captured to drive better ROI on social buys, given the nature of mobile scrolling environment and fleeting attention span of users. You need data to identify, Which target audiences are...

June 21, 2019

Brand Safety & Suitability Proprietary Platforms

PSA, MediaCom, IAS and YouTube pledge for brand safety

Learn how IAS worked with YouTube on the development of brand safety and suitability measurement technology to help marketers and IAS clients protect their advertising investments.

March 28, 2019

Ad Fraud Brand Safety & Suitability Channels CTV and Video Mobile & In-App programmatic Proprietary Platforms Publisher Topics Viewability

2019 Predictions from IAS

Our experts offer their best predictions for trends, opportunities,and challenges that will drive digital advertising in 2019.

December 18, 2018

Brand Safety & Suitability Channels Proprietary Platforms Topics

Ask a Brand Safety Officer: Joshua Lowcock – Global Brand Safety Officer, UM Worldwide

We sat down with Joshua Lowcock, Global Brand Safety officer at UM Worldwide, to learn more about his new role and how the agency plans to tackle the brand safety challenges.

May 19, 2018

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Category: Proprietary Platforms

Product Sneak Peek 2020

Masters of Media: Annie Chan, GroupM

Bringing greater brand safety controls to Facebook video

Creatives made for social drive better performance

Social Cheat Sheet

How to power your Social Media Campaign for Success in APAC?

Ubisoft Canada increases social ROI using IAS’s data driven insights

PSA, MediaCom, IAS and YouTube pledge for brand safety

2019 Predictions from IAS

Ask a Brand Safety Officer: Joshua Lowcock – Global Brand Safety Officer, UM Worldwide

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