Case Studies Archives

Mastercard Case Study: Improving brand safety and suitability with IAS programmatic optimisation

The Challenge As a leader in the payment processing industry, Mastercard values speed, performance, and efficiency. Mastercard has a new brand safety target benchmark of 98% that is enforced globally. Mastercard aimed to achieve higher brand safety performance, bring down...

July 11, 2023

IAS and Lumen boost attention for a major sports retailer

Case Studies Contextual Targeting Viewability

IAS and Lumen boost attention for a major sports retailer

The retailer experienced elevated attention during a global sporting event campaign IAS and Lumen Research partnered with a major sports retailer to measure consumer attention for the retailer’s campaign that ran during a global sporting event. In this study, we...

May 1, 2023

IAS drives business outcomes for Samsung

Case Studies Efficiency & Optimisation Featured

IAS drives business outcomes for Samsung

The challenge: Global media agency Mindshare wanted to know if adding pre-bid to advertiser Samsung’s post-bid strategy would improve their media quality metrics and KPIs. As a fully performance-focused advertiser, Samsung’s digital ad campaigns must drive business outcomes, cost savings, and...

October 31, 2022

Case Study: MetService Substantially Drives Viewable Inventory for Advertisers With IAS’s Publisher Verification Solution

Case Studies Insights m Publisher

Case Study: MetService Substantially Drives Viewable Inventory for Advertisers With IAS’s Publisher Verification Solution

Integral Ad Science and MetService, New Zealand’s national weather authority, announce a case study on how MetService improved campaign viewability with the deployment of the IAS publisher verification solution. MetService provides comprehensive weather information for Aotearoa, New Zealand 24 hours...

June 17, 2022

Case Studies Contextual Targeting Uncategorized @apac

Case Study: Xaxis Uses IAS’s Context Control Targeting to Successfully Raise Awareness for a Fashion Brand

Xaxis Taiwan needed to raise brand awareness and drive as much website traffic as possible for a major fashion retailer within eight days. With the impending deprecation of cookies, they proactively explored alternatives to audience targeting. To address this challenge,...

January 11, 2022

Case Studies Channels Efficiency & Optimisation Open Web Social Platforms

IAS Latest & Greatest Case Studies!

Let’s take a look at some of our outstanding Case Studies. Context Control Case Study – Bench Media This fantastic case study with Bench Media shows some impressive results for several advertisers using IAS’s Context Control Targeting Solution. Click here...

December 14, 2021

OMG HK Reduces Tag Wrapping Time by 80% for IKEA by Using IAS’s Automated Tag with Google

Case Studies Efficiency & Optimisation

OMG HK Reduces Tag Wrapping Time by 80% for IKEA by Using IAS’s Automated Tag with Google

Omnicom Media Group (OMG), known for driving efficiencies on behalf of clients, proved its ability to meet quick turnaround times from initial briefs to go-live for two recent campaigns. To accelerate, automate, and streamline the processes of getting campaigns live,...

October 11, 2021

Driving Demand for an International School

Case Studies Contextual Targeting

Driving Demand for an International School

An advertiser and long-time partner for Matterkind has a niche education product – international schools. Their business strategy is to drive enrollment by targeting international workers & ex-pats to sign-up for Open Houses. Due to the COVID-19 pandemic, they had...

August 4, 2021

IAS helps Starcom improve Facebook Viewability

Case Studies Social Platforms

IAS helps Starcom improve Facebook Viewability

Consumers engage differently with social content, but viewability standards are the same across the industry regardless of the environment. Starcom’s client, a large, global financial advertiser, requires high viewability for all digital channels, including on Facebook, in order to justify...

July 20, 2021

Case Study: Drive Operational and Financial Efficiencies by Using IAS Automated Tag with Google

Case Studies Efficiency & Optimisation Uncategorized @apac

Case Study: Drive Operational and Financial Efficiencies by Using IAS Automated Tag with Google

As the world’s largest media network, OMD is known to drive efficiencies on behalf of clients and pride themselves on the quick turnaround times from campaign briefs to the campaign go-live. However, tag wrapping has been traditionally time-consuming. To accelerate,...

July 19, 2021

Brand Safety & Suitability Case Studies Contextual Targeting Efficiency & Optimisation Efficiency & Optimisation

Case Study: How dentsu Drives Efficiency

One of dentsu’s major advertiser clients was leveraging IAS Context Control Avoidance for brand suitability post-bid. While the solution was working well and keeping their brand protected, dentsu and the advertiser wanted to reduce their block rates and increase efficiencies in...

July 7, 2021

Brand Safety & Suitability Case Studies Contextual Targeting

IAS Context Control Case Study with Bench Media

Bench ran a head-to-head test with IAS and a major DSP’s audience targeting segments across three of their clients across three different industries with the goal of understanding which solution would be able to deliver cost-efficient yet scalable results.

July 7, 2021

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Case Studies

Mastercard Case Study: Improving brand safety and suitability with IAS programmatic optimisation

IAS and Lumen boost attention for a major sports retailer

IAS drives business outcomes for Samsung

Case Study: MetService Substantially Drives Viewable Inventory for Advertisers With IAS’s Publisher Verification Solution

Case Study: Xaxis Uses IAS’s Context Control Targeting to Successfully Raise Awareness for a Fashion Brand

IAS Latest & Greatest Case Studies!

OMG HK Reduces Tag Wrapping Time by 80% for IKEA by Using IAS’s Automated Tag with Google

Driving Demand for an International School

IAS helps Starcom improve Facebook Viewability

Case Study: Drive Operational and Financial Efficiencies by Using IAS Automated Tag with Google

Case Study: How dentsu Drives Efficiency

IAS Context Control Case Study with Bench Media

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