The 20 most blocked keywords of July 2018
The 20 most blocked brand safety keywords globally in July 2018.
Brand safety Q&A: Protect your investment
Some of our favorite questions from the Q&A session that followed our webinar to exploring the new boundaries of the brand safety problem and our tips and tricks for keeping your rand safe from risky content.
Update your World Cup playbook: 5 tips for marketers
We analyzed media quality patterns around the World Cup to help marketers update their digital advertising playbook for major global sports events.
Avoid risky content. Protecting your digital investment.
The news cycle is tumultuous, fake news is still proliferating online, and adult content is still pretty popular. Brand safety challenges abound and for marketers scaling their campaigns, the risk of winding up next to something unsavory has never been...
Does World Cup media score marketer goals?
The World Cup is a sort of sports-world lightning in a bottle, striking every four years to capture the attention of fans around the world. According to FIFA, more than one billion fans tuned in to watch the final game...
The 20 most blocked keywords of June 2018
The 20 most blocked keywords globally in June 2018.
OTT’s ad supported future
Broadcasters and viewers are both racing toward OTT even as the subscription model is breaking down due to consumer fatigue. That means OTT will soon open up a host of new ad supported opportunity for advertisers.
The 20 most blocked keywords of May 2018
The 20 most blocked keywords globally in May 2018.
Ask a Brand Safety Officer: Joshua Lowcock – Global Brand Safety Officer, UM Worldwide
We sat down with Joshua Lowcock, Global Brand Safety officer at UM Worldwide, to learn more about his new role and how the agency plans to tackle the brand safety challenges.
The 20 most blocked keywords of April 2018
The 20 most blocked keywords globally in March 2018.
