IAS Teams Up With Mindshare To Drive Superior Results For Samsung
Mindshare and Samsung partnered with IAS to leverage actionable insights and enhance targeting performance.
Australia Research: Why the future of marketing must be inclusive
Diversity and inclusion are at the forefront of marketer’s minds as we usher in a new era of responsible advertising. Reducing bias and discrimination in marketing and advertising is top priority. In our latest consumer research, we wanted to prove...
Singapore Research: Why the future of marketing must be inclusive
Diversity and inclusion are at the forefront of marketer’s minds as we usher in a new era of responsible advertising. Reducing bias and discrimination in marketing and advertising is top priority. In our latest consumer research, we wanted to prove...
Advertising Pitfalls Marketers Need to be Aware of During the Holiday Buying Season in Southeast Asia
Megan Reichelt, Country Manager, Southeast Asia, Integral Ad Science throws light on the traps in advertising that marketers need to be aware of during holiday season. As we approach the festive season, there is no escaping the shopping frenzy as...
Research: Sustainability & Advertising
Consumer awareness of the climate crisis is reaching new peaks. The annual Ipsos Climate Change Report 2022 showed the majority of Australians are concerned about climate change (83%) and 70% consider that Australia is already being affected by climate change,...
How marketers can free their digital campaigns from poor media quality
As per study, digital ad spend fraud will reach $68 bn globally in 2022, up from $59 bn in 2021. Mumbai: India recently celebrated its 75th Independence Day—a notable landmark to look back at and cherish all the achievements of...
How Digital Advertising and Contextual Relevance Influence Festive Shopping in India
As consumers turn to the nearest screen to do their holiday shopping, online ads certainly play a part in helping consumers research products and find the best deals. But holiday shoppers have their preferences when it comes to the ads...
Is your digital ad getting the attention and engagement you’d like?
Laura Quigley, SVP of APAC for Integral Ad Science Shares on Digital Ads Getting the Attention and Engagement Marketers Want In a rapidly evolving industry such as digital advertising, new technology-based innovations and trends continue to take prominence with the...
Programmatic Drive Breakthrough Business Results
Programmatic advertising has become a go-to technology to reach people with relevant messaging. How can advertisers push contextual targeting beyond its capabilities? According to a popular meme, it isn’t the C-suite who has led digital transformation at most companies—it’s done by COVID-19....
Masters of Media – Ravi Rajotia, Associate Vice President, Media Planning, OMD
In this exclusive “Masters of Media” series, Integral Ad Science (IAS) speaks to the Movers and Shakers of the APAC advertising industry, on all matters digital. Ravi Rajotia is the Associate Vice President, Media Planning at OMD India. He helps...
