Topics Archives

Masters of Media – Valentina Lizzi, Senior Manager – Platforms ANZ, InMobi

In this exclusive “Masters of Media” series, Integral Ad Science (IAS) speaks to the Movers and Shakers of the APAC advertising industry, on all matters digital. Valentina Lizzi is the Senior Manager – Platforms ANZ at InMobi. Valentina is a graduate...

May 5, 2022

Brand Safety & Suitability Channels Contextual Targeting Open Web

How to Protect your Brand During the Federal Elections

Leverage industry-leading technology to identify where, when and how illegal bots are infiltrating your media plan by preventing wasted media spend, at scale. Start blocking ad fraud threats with precision this election season, before the impression is even served so...

May 4, 2022

Power of Context – 92% of Consumers Receptive to Contextually Relevant Ads – IAS Study Reveals

Contextual Targeting Featured Trends and reports

Power of Context – 92% of Consumers Receptive to Contextually Relevant Ads – IAS Study Reveals

The digital advertising landscape is shifting, and one thing has been made clear: Context is critical. Integral Ad Science’s research has shown that with advancements in machine learning and AI, content evaluation has evolved to provide insights into the sentiment...

April 28, 2022

IAS x B&T – CTV & Audio: The Real Stars of Media 2022

Contextual Targeting CTV and Video Webinars & Videos

IAS x B&T – CTV & Audio: The Real Stars of Media 2022

Consumer behaviour is rapidly changing when it comes to viewing and audio consumption. CTV is no longer the new kid on the block having been catapulted into adoption in an unprecedented way. The pandemic also didn’t slow the advertising and...

April 25, 2022

On-Demand Webinar: IAS, Emtek Digital, GroupM Indonesia – New Ways to Buy Digital Media: Quality Impressions are for Everyone

Open Web Publisher

On-Demand Webinar: IAS, Emtek Digital, GroupM Indonesia – New Ways to Buy Digital Media: Quality Impressions are for Everyone

What Drives Marketing Outcomes? We believe that to drive optimal outcomes, you need both Media Quality + Media Cost. In one scenario you are focused on buying super premium, quality placements which can be expensive. On the other hand, clients...

April 20, 2022

Contextual Targeting Open Web

Contextual Targeting for Mother’s Day

Leverage industry-leading technology to understand the true context, sentiment, and emotion of a given webpage to drive media quality outcomes for your brand in near real-time. According to NRF, last year’s Mother’s Day spending totaled to $28.1 billion, and categories...

April 5, 2022

Show your ads some love this Mother’s and Father’s Day

Channels Contextual Targeting Open Web

Show your ads some love this Mother’s and Father’s Day

March 29, 2022

Does Media Quality Drive Attention and Outcomes?

CTV and Video Featured Research Viewability

Does Media Quality Drive Attention and Outcomes?

It’s no secret that media quality metrics are a common standard in IAS’s reporting – and for good reason. As a media quality company, these benchmarks are the key to understanding what drives consumers, ultimately impacting their purchasing decisions. Powered...

March 23, 2022

Reach Shoppers this Ramadan with Pre-Bid Targeting Segments

Channels Contextual Targeting Guides Open Web

Reach Shoppers this Ramadan with Pre-Bid Targeting Segments

Target contextually relevant content for festivals like Ramadan to engage buyers and increase favorability for your brand with unprecedented precision – at scale. During Ramadan 2021 South East Asia retailers revealed an uptick in traffic and sales when compared to...

March 1, 2022

Ad Fraud Brand Safety & Suitability Contextual Targeting Research

2022 India Industry Pulse Report

As we enter the new year, IAS conducted a deep dive into what will shape 2022: The Industry Pulse – India Edition. 2022, when compared to 2021, will see advertising continue working to regain some pre-pandemic normalcy. In another sense,...

February 10, 2022

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Category: Topics

Masters of Media – Valentina Lizzi, Senior Manager – Platforms ANZ, InMobi

How to Protect your Brand During the Federal Elections

Power of Context – 92% of Consumers Receptive to Contextually Relevant Ads – IAS Study Reveals

IAS x B&T – CTV & Audio: The Real Stars of Media 2022

On-Demand Webinar: IAS, Emtek Digital, GroupM Indonesia – New Ways to Buy Digital Media: Quality Impressions are for Everyone

Contextual Targeting for Mother’s Day

Show your ads some love this Mother’s and Father’s Day

Does Media Quality Drive Attention and Outcomes?

Reach Shoppers this Ramadan with Pre-Bid Targeting Segments

2022 India Industry Pulse Report

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