Topics Archives

Reach Shoppers this Ramadan with Pre-Bid Targeting Segments

Reach Shoppers this Ramadan with Pre-Bid Targeting Segments

Target contextually relevant content for festivals like Ramadan to engage buyers and increase favorability for your brand with unprecedented precision – at scale. During Ramadan 2021 South East Asia retailers revealed an uptick in traffic and sales when compared to...

March 1, 2022

Ad Fraud Brand Safety & Suitability Contextual Targeting Research

2022 India Industry Pulse Report

As we enter the new year, IAS conducted a deep dive into what will shape 2022: The Industry Pulse – India Edition. 2022, when compared to 2021, will see advertising continue working to regain some pre-pandemic normalcy. In another sense,...

February 10, 2022

Case Studies Contextual Targeting Uncategorized @apac

Case Study: Xaxis Uses IAS’s Context Control Targeting to Successfully Raise Awareness for a Fashion Brand

Xaxis Taiwan needed to raise brand awareness and drive as much website traffic as possible for a major fashion retailer within eight days. With the impending deprecation of cookies, they proactively explored alternatives to audience targeting. To address this challenge,...

January 11, 2022

Contextual Targeting Featured Open Web

Reach Shoppers this Lunar New Year

Pre-Bid Targeting Segments Target contextually relevant content for festivals like Lunar New Year to engage buyers and increase favorability for your brand with unprecedented precision – at scale. Online shopping during key holiday occasions is changing consumer habits, encouraging adoption...

December 6, 2021

Ad Fraud Best practices

Quick Bytes Video: Ad Fraud

Our latest Quick Bytes videos have arrived! At IAS, we are always looking at ways to not only enhance technologies for our customers, but also widen the understanding of the latest developments in digital advertising. To help you stay up...

November 23, 2021

Brand Safety & Suitability Featured Social Platforms

Introducing IAS Brand Safety on TikTok

From moms and Millennials to Gen Z trend-spotters, everyone is on TikTok and we’re excited to announce that IAS is too. Advertisers in the US can now ensure their brands run near high-quality, safe, and suitable content. With our proprietary...

September 29, 2021

Brand Safety & Suitability Guides

Industry Essentials: Download our Brand Safety & Suitability Guide

The future of media quality goes beyond binary brand safety techniques. While most brands agree on what constitutes unsafe content, the ideal advertising environment is likely to be unique to a given brand. That’s where brand suitability comes in. But...

September 14, 2021

Driving Demand for an International School

Case Studies Contextual Targeting

Driving Demand for an International School

An advertiser and long-time partner for Matterkind has a niche education product – international schools. Their business strategy is to drive enrollment by targeting international workers & ex-pats to sign-up for Open Houses. Due to the COVID-19 pandemic, they had...

August 4, 2021

Brand Safety & Suitability Webinars & Videos

Bedah Faedah – Ad Verification: Brand Safety dan Suitability

Dengan meningkatnya konsumsi konten digital, risiko merek (brand risk) tidak dapat dihindari. Faktanya, menurut Laporan Kualitas Media terbaru dari IAS, tingkat risiko merek di Indonesia itu lebih tinggi daripada rata-rata dunia. Karena itu, sangatlah penting bagi merek dan pengiklan di...

July 30, 2021

While Cookies are Getting Burnt, Contextual Solutions and Others are Baking

Contextual Targeting In the media

While Cookies are Getting Burnt, Contextual Solutions and Others are Baking

At an invite-only roundtable hosted by Campaign in partnership with Integral Ad Science, APAC’s top marketing leaders discussed the growth of contextual adverts, the downsides of fragmentation, and debated which metrics will ultimately prove the best measures of success. While...

July 22, 2021

Brand Safety & Suitability Research

8 out of 10 Indonesian consumers will stop using brands that do this

The current global climate has disrupted our daily lives. In these unprecedented times, protection around your brand message and digital spend is more important than ever before. Integral Ad Science (IAS) conducted the Ripple Effect study in Singapore and Indonesia to...

July 16, 2021

Brand Safety & Suitability Case Studies Contextual Targeting Efficiency & Optimisation Efficiency & Optimisation

Case Study: How dentsu Drives Efficiency

One of dentsu’s major advertiser clients was leveraging IAS Context Control Avoidance for brand suitability post-bid. While the solution was working well and keeping their brand protected, dentsu and the advertiser wanted to reduce their block rates and increase efficiencies in...

July 7, 2021

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Topics

Reach Shoppers this Ramadan with Pre-Bid Targeting Segments

2022 India Industry Pulse Report

Case Study: Xaxis Uses IAS’s Context Control Targeting to Successfully Raise Awareness for a Fashion Brand

Reach Shoppers this Lunar New Year

Quick Bytes Video: Ad Fraud

Introducing IAS Brand Safety on TikTok

Industry Essentials: Download our Brand Safety & Suitability Guide

Driving Demand for an International School

Bedah Faedah – Ad Verification: Brand Safety dan Suitability

While Cookies are Getting Burnt, Contextual Solutions and Others are Baking

8 out of 10 Indonesian consumers will stop using brands that do this

Case Study: How dentsu Drives Efficiency

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