Placing viewability in the context of other metrics
Viewability alone is not a passport to advertising success, there are other elements that brands should consider when evaluating the performance and success of their campaigns.
It’s a great day for digital advertising and Consumer Exposure technology is the reason
Yesterday, IAS announced that we are launching a new technology with a select group of some of the world’s top brands to enable them to do something that has never been possible before. This solution provides these brands with the...
Poll: three examples of brand safety challenges
In our webinar on brand safety, we polled the attendees to see how they would rate different types of risky content. Here are the results.
Protect your brand: how can you avoid inappropriate online content?
In this on-demand webinar, we explain how brand safety problems occur, how they can impact both direct and programmatic buys, and what can be done about them. We will reveal best practices so advertisers, publishers and technology companies can effectively...
Ad fraud glossary
We all know ad fraud is a problem, but it’s not always clear what exactly fraud is, how it works, and how we can eliminate it from the digital ecosystem. From ad injection to traffic sourcing, here's your glossary of...
How does fraudulent traffic occur?
Ad fraud is the deliberate activity that prevents the proper delivery of ads to the right people at the right time, in the right place. Most often, ad fraud refers to certain kinds of traffic, not to publishers or ad...
A short guide to mobile fraud
As mobile continues to grow in consumer usage - and as advertising follows - fraud techniques will become more tailored and pervasive. Learn about the types of mobile fraud and what makes it particularly challenging in this guide.
Why is brand safety the new hot topic?
With the steady increase in extremist content, fake news and brand advertising appearing next to unsavoury content, brand safety has now been thrust fully into the limelight. The immediacy of social media makes it far easier for people to spot...
12 tips to protect your brand
With fake news and extremist sites dominating the headlines, protecting your brand is more important than ever. We’re here to help protect your campaigns from unsafe environments in the planning stage, as well as during the campaign.
The importance of open sourcing software to keep apace in an ever-changing digital landscape
Mobile devices have become central to our lives, affecting how we interact with the world around us. However, even with increasing mobile usage, third-party verification and the measurement of performance of mobile impressions remains a challenge for the advertising industry.
