Via IAS Context Control targeting segments
Leverage industry-leading technology to understand the true context, sentiment, and emotion of a given webpage to drive media quality outcomes for your brand in near real-time.
According to NRF, 2021 US Valentine’s Day spending was $21.8 billion, a significant drop from 2020. Whether spending continues to trend down or back upwards in 2022, you need to ensure your messages are reaching consumers and making an impact.
IAS’s predictive science pre-screens pages and categorises them before a bid is placed, enabling you to target Valentine’s Day related content and amplify your brand.