How does fraudulent traffic occur?

Ad fraud is the deliberate activity that prevents the proper delivery of ads to the right people at the right time, in the right place. Most often, ad fraud refers to certain kinds of traffic, not to publishers or ad tech partners that are a part of the supply chain. So, how does this traffic happen? Here’s a quick snapshot.

For more information about the types of ad fraud and how to identify and prevent it from impacting your digital, check out Ad fraud: the essentials.