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Target contextually relevant content for festivals like Ramadan to engage buyers and increase favorability for your brand with unprecedented precision – at scale.
During Ramadan 2021 South East Asia retailers revealed an uptick in traffic and sales when compared to the baseline seeing a surge in 2021 with a 26% increase in traffic and 21% increase in sales, respectively.
IAS’s predictive science pre-screens pages and categorises them before a bid is placed, enabling you to target Ramadan related content and amplify your brand.
Click here to find out more or to activate, reach out to your IAS representative for the full list of 200+ targeting segments plus a list of available DSPs and detailed user guides.
