Run with confidence on YouTube Shorts Short-form video has swiftly become a key component of digital advertising campaigns. Reaching more than two billion users worldwide, YouTube Shorts is one of the most popular short-form video platforms in the world, making...
Brand safety remains a priority for marketers across the globe. Between a rapidly evolving media landscape and booming content growth, marketers are increasingly invested in protecting their brand’s reputation and allocating media budgets toward content that minimises the risk to...
Enhanced measurement for maximum impact Video content is rapidly increasing, blurring the lines between what is and isn’t suitable for your brand. Gain control of your brand message amid the content boom with IAS’s industry-leading brand safety and suitability measurement...