A leading UK publisher boosts viewability by 133%

A leading UK publisher offering classified ads was committed to offering inventory that both met and exceeded their client’s viewability expectations. Whilst working with a major automotive brand the publisher was challenged to increase viewability across their inventory. In order to accomplish this objective, they needed a partner to empower them to optimize their inventory towards this higher viewability goal.

Download the case study to learn how they accomplished this with the help of Integral Ad Science.