Author at Integral Ad Science

Looking back: Top digital advertising trends in 2020

At last, the year is coming to a close. While many have long anticipated these final days of 2020, we would be remiss not to discuss the top digital advertising trends we witnessed during this unforgettable year. Don’t worry—we’re looking...

December 22, 2020

Brand Safety & Suitability Topics

IAS and the GARM Brand Safety Floor and Suitability Framework

Between user-generated content, movements for social justice, political news, and a global pandemic, the digital landscape is becoming more complex for advertisers to navigate. IAS believes that ad verification providers have a responsibility to both assess brand risk and help...

December 21, 2020

Watch on-demand: IAS talks Automated Tag with Awlogy

Events & Videos

Watch on-demand: IAS talks Automated Tag with Awlogy

With 2020 coming to a close, the industry is gearing up for a new year and new priorities. At IAS, we recognize that digital advertising campaign trafficking is, at times, tedious and that the tag wrapping process can be subject...

December 17, 2020

Brand Safety & Suitability Events & Videos Open Web

Watch On-Demand: Cookieless Campaigns

Cookie deprecation has sparked quite the conversation Among the many changes we’ve experienced in 2020, cookie deprecation has the industry talking. Concerns about data privacy have not only led to increasing legislation but are also driving technological change. Still, the...

December 16, 2020

Brand Safety & Suitability Research

How do consumers define the quality of ad environments?

In the second wave of our contextual advertising research, we explore how consumers define the quality of ad environments. We found that the way consumers think about ad environment quality depends on the advertising vertical. In fact, consumers weigh quality...

December 11, 2020

Insights Research

The 2021 Industry Pulse Report

With a new decade came new challenges—some anticipated, some completely unexpected. In 2020, consumers stayed home, the media navigated global crises, and the advertising industry adjusted to shifting budgets, behaviors, and preferences. As we look ahead, our latest digital advertising...

December 8, 2020

Brand Safety & Suitability Topics

Introducing The Ripple Effect 2.0: Next Wave

In our follow up to the Ripple Effect, The Ripple Effect 2.0 goes beyond how the environment quality affects consumer brand perception to understand how consumers actually define quality. We found that the way consumers think about environment quality, as...

November 12, 2020

Insights

What to expect: 2020 Holiday shopping

Did you know that only 2% of holiday shoppers plan to shop exclusively in stores this season? Amidst coronavirus, the holiday shopping trends this season are going to be a bit different than what we’re used to.

October 29, 2020

CTV & Video Research

Press Play: CTV and Ads

Before connected TV, primetime ruled. Imagine families arguing over the remote, unable to pause or stream another time, rushing to grab snacks during commercial breaks, and therefore, missing the ads altogether. Fast forward to today and step aside, TV Guide!...

October 27, 2020

Events & Videos

Context Control Summit Recap

IAS hosted the first Context Control Summit last week to discuss contextual marketing and the ever-changing 2020 digital ecosystem. With news stories about COVID, global social injustices, and election season, brands have had a difficult time finding suitable environments.

October 22, 2020

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IAS Team

MORE POSTS BY IAS Team

Looking back: Top digital advertising trends in 2020

IAS and the GARM Brand Safety Floor and Suitability Framework

Watch on-demand: IAS talks Automated Tag with Awlogy

Watch On-Demand: Cookieless Campaigns

How do consumers define the quality of ad environments?

The 2021 Industry Pulse Report

Introducing The Ripple Effect 2.0: Next Wave

What to expect: 2020 Holiday shopping

Press Play: CTV and Ads

Context Control Summit Recap

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