Author at Integral Ad Science

Harnessing the power of contextual advertising

Sentiment matters in advertising — here’s why Thanks to machine learning and AI, page-level content evaluation is now at our fingertips. Advancements like these determine the sentiment conveyed on a given page, so brands can make more suitable ad placement...

October 14, 2020

Brand Safety & Suitability Topics

Delivering control and efficiency with Google Display & Video 360

Brands rely on ad inventory that is brand-safe and relevant to their campaigns. IAS studies prove that connecting with consumers in relevant environments lead to increased ad impressions and brand recognition. IAS has partnered with Google to integrate our solutions...

October 9, 2020

Insights

H1 2020 Media Quality Report

As consumers turn to technology in this unprecedented time, media quality takes center stage. According to eMarketer, consumers are spending an extra hour per day on digital media compared to 2019. In other words, consumer attention is likely to remain...

October 6, 2020

Channels CTV & Video Events & Videos Insights Open Web Topics

On-Demand Webinar: The At-Home Audience

Feeling a little lost in the connected TV (CTV) landscape? Get to know the difference between apps, devices, and channels and unlock addressable ad inventory on the most popular streaming platforms. Watch our latest webinar for more.

September 25, 2020

Holiday Shopping 2020: Giving season goes digital

Insights Research

Holiday Shopping 2020: Giving season goes digital

Holiday shopping season used to conjure visions of catalog cutouts, shopping malls, and competitive buyers bustling for deals. Now, consumers can simply turn to the nearest screen to conduct research, find deals, and hit ‘Buy now’. With the world spending...

September 23, 2020

Research Walkthrough: Giving season goes digital

Channels CTV & Video

Research Walkthrough: Giving season goes digital

Today’s consumers are swapping long lines for laptops as ecommerce and online shopping take off. To help advertisers understand how holiday shopping will look in 2020, IAS ran a new study exploring consumer preferences and plans for this giving season....

September 23, 2020

Brand Safety & Suitability Topics

Feeling good about sentiment analysis

This year has been nothing short of newsworthy (dare we say it, unprecedented). With a global pandemic, recession, murder hornets, widespread protest, and a major US election, it’s clear that there’s never been a time where we needed trusted, relevant...

September 18, 2020

Reintroducing the IAS Quality Impressions™ metric

Insights

Reintroducing the IAS Quality Impressions™ metric

Redefining media quality transparency with IAS’s Quality Impressions™ Today, IAS is proud to announce the rebrand of our MRC-accredited metric “Qualified Ads” to Quality Impressions™. As the digital advertising landscape grows more complex, understanding the value of your media investment...

September 10, 2020

Ad Fraud Brand Safety & Suitability Insights

Top digital advertising concerns for election season

Biden’s Big Bet Earlier this month, Democratic nominee Joe Biden made headlines with his $280 million ad buy launching in September. It is the largest buy of any candidate in the 2020 race so far. While a greater part of...

September 3, 2020

IAS + Pinterest: Creating connection across the board

Ad Fraud Social Platforms

IAS + Pinterest: Creating connection across the board

IAS and Pinterest have partnered to provide transparency into how ad campaigns are performing by measuring Viewability and Invalid Traffic

September 1, 2020

Brand Safety & Suitability Insights Topics

IAS explores the power of context on consumer perception

Imagine reading an article about saving and investing, then noticing an ad for an expensive car. Or making a reservation for a fancy restaurant and seeing an advertisement for financial services. You might think those ads aren’t right for you,...

August 27, 2020

Contextual Targeting

Introducing Context Control

IAS is proud to introduce Context Control to deliver advertisers control through unmatched precision at unprecedented scale

August 24, 2020

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IAS Team

MORE POSTS BY IAS Team

Harnessing the power of contextual advertising

Delivering control and efficiency with Google Display & Video 360

H1 2020 Media Quality Report

On-Demand Webinar: The At-Home Audience

Holiday Shopping 2020: Giving season goes digital

Research Walkthrough: Giving season goes digital

Feeling good about sentiment analysis

Reintroducing the IAS Quality Impressions™ metric

Top digital advertising concerns for election season

IAS + Pinterest: Creating connection across the board

IAS explores the power of context on consumer perception

Introducing Context Control

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