Author at Integral Ad Science

Press Play: CTV and Ads

Before connected TV, primetime ruled. Imagine families arguing over the remote, unable to pause or stream another time, rushing to grab snacks during commercial breaks, and therefore, missing the ads altogether. Fast forward to today and step aside, TV Guide!...

October 27, 2020

Events & Videos

Context Control Summit Recap

IAS hosted the first Context Control Summit last week to discuss contextual marketing and the ever-changing 2020 digital ecosystem. With news stories about COVID, global social injustices, and election season, brands have had a difficult time finding suitable environments.

October 22, 2020

Driving Efficiencies: Awlogy on IAS Automated Tag

Case Studies Efficiency & Optimization Insights

Driving Efficiencies: Awlogy on IAS Automated Tag

Long before ads are seen by consumers, they require hours of creativity, focus, and manual work. Digital campaign trafficking is, at times, tedious, and the tag wrapping process can be subject to human error. Recognizing this challenge, IAS developed the...

October 20, 2020

Brand Safety & Suitability Topics

Harnessing the power of contextual advertising

Sentiment matters in advertising — here’s why Thanks to machine learning and AI, page-level content evaluation is now at our fingertips. Advancements like these determine the sentiment conveyed on a given page, so brands can make more suitable ad placement...

October 14, 2020

Brand Safety & Suitability Topics

Delivering control and efficiency with Google Display & Video 360

Brands rely on ad inventory that is brand-safe and relevant to their campaigns. IAS studies prove that connecting with consumers in relevant environments lead to increased ad impressions and brand recognition. IAS has partnered with Google to integrate our solutions...

October 9, 2020

Insights

H1 2020 Media Quality Report

As consumers turn to technology in this unprecedented time, media quality takes center stage. According to eMarketer, consumers are spending an extra hour per day on digital media compared to 2019. In other words, consumer attention is likely to remain...

October 6, 2020

Channels CTV & Video Events & Videos Insights Open Web Topics

On-Demand Webinar: The At-Home Audience

Feeling a little lost in the connected TV (CTV) landscape? Get to know the difference between apps, devices, and channels and unlock addressable ad inventory on the most popular streaming platforms. Watch our latest webinar for more.

September 25, 2020

Holiday Shopping 2020: Giving season goes digital

Insights Research

Holiday Shopping 2020: Giving season goes digital

Holiday shopping season used to conjure visions of catalog cutouts, shopping malls, and competitive buyers bustling for deals. Now, consumers can simply turn to the nearest screen to conduct research, find deals, and hit ‘Buy now’. With the world spending...

September 23, 2020

Research Walkthrough: Giving season goes digital

Channels CTV & Video

Research Walkthrough: Giving season goes digital

Today’s consumers are swapping long lines for laptops as ecommerce and online shopping take off. To help advertisers understand how holiday shopping will look in 2020, IAS ran a new study exploring consumer preferences and plans for this giving season....

September 23, 2020

Brand Safety & Suitability Topics

Feeling good about sentiment analysis

This year has been nothing short of newsworthy (dare we say it, unprecedented). With a global pandemic, recession, murder hornets, widespread protest, and a major US election, it’s clear that there’s never been a time where we needed trusted, relevant...

September 18, 2020

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IAS Team

MORE POSTS BY IAS Team

Press Play: CTV and Ads

Context Control Summit Recap

Driving Efficiencies: Awlogy on IAS Automated Tag

Harnessing the power of contextual advertising

Delivering control and efficiency with Google Display & Video 360

H1 2020 Media Quality Report

On-Demand Webinar: The At-Home Audience

Holiday Shopping 2020: Giving season goes digital

Research Walkthrough: Giving season goes digital

Feeling good about sentiment analysis

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IAS Team

MORE POSTS BY IAS Team

ACCESS THE STUDY NOW.

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