IAS + Pinterest: Creating connection across the board
IAS and Pinterest have partnered to provide transparency into how ad campaigns are performing by measuring Viewability and Invalid Traffic
IAS explores the power of context on consumer perception
Imagine reading an article about saving and investing, then noticing an ad for an expensive car. Or making a reservation for a fancy restaurant and seeing an advertisement for financial services. You might think those ads aren’t right for you,...
Introducing Context Control
IAS is proud to introduce Context Control to deliver advertisers control through unmatched precision at unprecedented scale
IAS now offers viewability and invalid traffic measurement across Pinterest
With over 416 million monthly active Pinners and billions of searches each month, marketers have the opportunity to reach millions of consumers while they are actively seeking inspiration. Our new solution offers access to daily refreshed Viewability and Invalid Traffic...
Tech Talk with MoPub: Driving scale with standardized measurement
As technology and trends evolve, mobile usage continues to grow. IAS spoke with MoPub, a Twitter company, about the importance and value of adopting the OM SDK.
Which predicted 2020 digital advertising trends have come true?
IAS revisits the key takeaways from our 2020 Industry Pulse to see whether the predicted advertising industry trends have come true.
Tips for a Suitable Strategy this Summer
Coronavirus news has evolved, so it's time to update your strategy. Here are the top tips to navigate brand safety as covid news trends shift.
IAS and Beet.TV Present: Brand Suitability at the Forefront
IAS and Beet.TV produced a video interview series about brand safety and suitability. We asked industry leaders: why is brand safety important?
Connected TV: Smooth Streaming Ahead
IAS partners with industry leaders to discuss recent surges in connected TV adoption and the future of advertising and measurement on the platform.
Together at Home: Investing in consumer connection
Advertisers who use advanced brand safety and suitability strategies to connect with consumers now will build lasting relationships for the future.
