IAS TEAM, Author at Integral Ad Science

Reintroducing the IAS Quality Impressions™ metric

Redefining media quality transparency with IAS’s Quality Impressions™ Today, IAS is proud to announce the rebrand of our MRC-accredited metric “Qualified Ads” to Quality Impressions™. As the digital advertising landscape grows more complex, understanding the value of your media investment...

September 10, 2020

Ad Fraud Brand Safety & Suitability Insights

Top digital advertising concerns for election season

Biden’s Big Bet Earlier this month, Democratic nominee Joe Biden made headlines with his $280 million ad buy launching in September. It is the largest buy of any candidate in the 2020 race so far. While a greater part of...

September 3, 2020

IAS + Pinterest: Creating connection across the board

Ad Fraud Social Platforms

IAS + Pinterest: Creating connection across the board

IAS and Pinterest have partnered to provide transparency into how ad campaigns are performing by measuring Viewability and Invalid Traffic

September 1, 2020

Brand Safety & Suitability Insights Topics

IAS explores the power of context on consumer perception

Imagine reading an article about saving and investing, then noticing an ad for an expensive car. Or making a reservation for a fancy restaurant and seeing an advertisement for financial services. You might think those ads aren’t right for you,...

August 27, 2020

Contextual Targeting

Introducing Context Control

IAS is proud to introduce Context Control to deliver advertisers control through unmatched precision at unprecedented scale

August 24, 2020

IAS now offers viewability and invalid traffic measurement across Pinterest

Ad Fraud Social Platforms Viewability

IAS now offers viewability and invalid traffic measurement across Pinterest

With over 416 million monthly active Pinners and billions of searches each month, marketers have the opportunity to reach millions of consumers while they are actively seeking inspiration. Our new solution offers access to daily refreshed Viewability and Invalid Traffic...

August 19, 2020

Tech Talk with MoPub: Driving scale with standardized measurement

Insights Publisher

Tech Talk with MoPub: Driving scale with standardized measurement

As technology and trends evolve, mobile usage continues to grow. IAS spoke with MoPub, a Twitter company, about the importance and value of adopting the OM SDK.

July 16, 2020