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Share on XPublishers are juggling more data than ever. And when all of that information lives in different places, it’s harder to make fast, informed decisions.
That’s why IAS is partnering with Burt Intelligence, a leading analytics and reporting platform built specifically for digital publishers. Together, we’re making it easier for publishers and sell-side platforms to unify their data, verify quality, and streamline operations — all in one place.
A Smarter, Simpler Way to Understand Performance
Through this integration, publishers can now access IAS’s trusted verification and attention metrics within the Burt platform. Instead of toggling between dashboards and reports, teams get a single, comprehensive view of their performance.
Bringing first-party, third-party, and trusted IAS data together unlocks a clearer understanding of what’s working, what needs improvement, and where new revenue opportunities may emerge.
What This Means for Publishers
Here’s how the IAS and Burt Intelligence partnership helps publishers work smarter and grow revenue:
- Comprehensive Reporting: Gain a single-source dashboard combining first-party, third-party, and trusted IAS verification and attention data, eliminating data silos and fragmented reporting.
- Time-Saving Automation: Burt’s automation streamlines revenue reporting and reconciliation, reducing manual labor and empowering your teams to focus on high-value strategic initiatives.
- Client-Ready Intelligence: Detailed, verified reporting and visualizations allow you to better showcase inventory quality and drive advertiser trust.
- Continuous Optimization: Ongoing insights into viewability, user interaction, and attention enable improved site experiences and monetization strategies.
Built for the Future of Publishing
This partnership reflects a shared commitment between IAS and Burt Intelligence to support publishers as the digital landscape continues to evolve. By bringing together deep analytics, independent measurement, and workflow automation, we’re giving publishers a more transparent and efficient way to drive revenue.
In a market where data is abundant but time is limited, IAS and Burt are making it easier for publishers to stay ahead — not just for what’s coming next, but for what comes after.
