Insights Archives

Seamlessly Sync Programmatic Campaigns in Amazon DSP

Seamlessly Sync Programmatic Campaigns in Amazon DSP

Access Quality Sync for end-to-end programmatic campaign optimization Seamlessly sync your IAS settings on programmatic campaigns in Amazon DSP with one turnkey solution: Quality Sync. IAS is pleased to share that our Quality Sync pre-bid segment is now available in...

December 13, 2024

What is Digital Ad Viewability — and Why is it So Important?

Articles Insights Viewability

What is Digital Ad Viewability — and Why is it So Important?

Ad viewability is a key topic of conversation in the advertising industry, often regarded as a fundamental measure of success for display and video ads. But why does ad viewability matter so much? Just because an ad is served doesn’t...

December 4, 2024

IAS’s Commitment to Privacy in Google’s Privacy Sandbox

Insights Threat Lab

IAS’s Commitment to Privacy in Google’s Privacy Sandbox

For the past two years, IAS has been working closely with Google and the IAB Tech Lab on the development and testing of Google’s Privacy Sandbox. Much progress has been made to ensure that critical programmatic advertising use cases —...

November 21, 2024

Ad Fraud Articles Brand Safety & Suitability Insights Viewability

Mastering Ad Verification: Viewability, Ad Fraud, and Brand Safety Measurement for Effective Campaigns

Digital advertising presents countless opportunities for brands to connect with their target audiences, but ensuring that ads are actually seen by real people, in the right places, and within safe environments is no small task. As brands aim to reach...

November 18, 2024

Top Podcast Advertising Tips to Drive Success in 2025

Audio Insights

Top Podcast Advertising Tips to Drive Success in 2025

Podcast advertising is rapidly becoming one of the most effective ways for brands to connect with highly engaged audiences. With millions of people tuning in to podcasts yearly and a predicted valuation of $130.63 billion by 2030, it’s a medium...

November 6, 2024

What are Retail Media Networks? A Comprehensive Overview

Articles Insights

What are Retail Media Networks? A Comprehensive Overview

Your guide to retail media networks As online shopping continues to surge in popularity among consumers, retail media is becoming a go-to strategy for brands. Activating campaigns through retail media partners allows brands to leverage retailers’ first-party customer data for...

October 17, 2024

Featured Insights Our Partners Proprietary Platforms

Improve Brand Suitability with Meta Optimization

Improve media quality and increase brand suitability on Meta. IAS offers advertisers the ability to safeguard and scale their brands with IAS’s industry-leading Social Optimization, including pre-screened Content Block Lists, across Facebook and Instagram Feed and Reels.

October 10, 2024

Brand Safety & Suitability Featured Insights Mobile & In-App Proprietary Platforms

Expanded End-to-End Coverage Across TikTok

TikTok has grown rapidly — and so has our partnership. As announced in April 2024, our AI-driven Brand Safety and Suitability Measurement, as part of Total Media Quality (TMQ) for TikTok, includes Vertical Sensitivity and Category Exclusion controls measurement. Read...

October 8, 2024

IAS Expands Total Media Quality for TikTok to Include Misinformation Reporting

Featured Insights Our Partners Proprietary Platforms

IAS Expands Total Media Quality for TikTok to Include Misinformation Reporting

Detect misinformation to safeguard and scale your brand on TikTok Avoiding misinformation is critical for maintaining brand reputation — and driving business results. IAS found that 75% of consumers feel less favorably toward brands that advertise near misinformation, while brands...

October 7, 2024

Insights

20 Stats on Digital Advertising

Comprehensive insights on ad measurement, contextual targeting, social media, and more Navigating the digital advertising industry can often feel like finding your way through a dense fog. You’re pouring money into campaigns, but it’s hard to see where it’s going...

October 7, 2024

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Category: Insights

Seamlessly Sync Programmatic Campaigns in Amazon DSP

What is Digital Ad Viewability — and Why is it So Important?

IAS’s Commitment to Privacy in Google’s Privacy Sandbox

Mastering Ad Verification: Viewability, Ad Fraud, and Brand Safety Measurement for Effective Campaigns

Top Podcast Advertising Tips to Drive Success in 2025

What are Retail Media Networks? A Comprehensive Overview

Improve Brand Suitability with Meta Optimization

Expanded End-to-End Coverage Across TikTok

IAS Expands Total Media Quality for TikTok to Include Misinformation Reporting

20 Stats on Digital Advertising

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