Insights Archives

IAS Earns MRC Accreditation for Third-Party Measurement on Amazon Properties

Integral Ad Science achieved a major industry milestone—earning Media Rating Council (MRC) accreditation for its server-to-server (S2S) integration of Amazon DSP impression, viewability and invalid traffic data into its digital ad measurement platform. Read more here.

November 13, 2025

IAS and Snap Expand Long-Standing Partnership to Include Sponsored Snaps

Featured Insights Our Partners Social Platforms

IAS and Snap Expand Long-Standing Partnership to Include Sponsored Snaps

We’re pleased to announce that we have expanded our partnership with Snap Inc., giving advertisers even more powerful tools to validate and optimize their Snapchat campaigns.

November 4, 2025

Inside “Arcade,” the Gaming Web That Plays Itself

Ad Fraud Featured Insights Mobile & In-App Threat Lab

Inside “Arcade,” the Gaming Web That Plays Itself

The IAS Threat Lab's latest discovery, Arcade, reveals a growing monetization pattern within the open web’s gaming ecosystem. Read more here.

October 29, 2025

Driving Media Efficiency for Mid-Market Advertisers with StackAdapt

Insights Open Web Our Partners

Driving Media Efficiency for Mid-Market Advertisers with StackAdapt

Launch programmatic campaigns with greater confidence and accuracy in StackAdapt At IAS, we’re committed to providing programmatic advertisers everywhere with greater transparency, trust, and control over their campaigns. That’s why we’re integrating our pre-bid segments within the StackAdapt DSP. Advertisers...

September 24, 2025

IAS and Good-Loop Team Up to Enhance and Expand Emissions Measurement for Advertisers

Insights Open Web Our Partners

IAS and Good-Loop Team Up to Enhance and Expand Emissions Measurement for Advertisers

At IAS, we’ve always believed that media quality means more than making sure ads are viewable, fraud-free, and brand-safe. It’s also about accountability — and that includes environmental responsibility and transparency. That’s why we’re excited to announce our expanded partnership...

September 16, 2025

IAS Threat Lab Uncovers Sophisticated Fraud Scheme Targeting Android Devices

Featured Insights Mobile & In-App Threat Lab

IAS Threat Lab Uncovers Sophisticated Fraud Scheme Targeting Android Devices

What happens when utility apps turn into full-screen ad machines? The IAS Threat Lab has uncovered a global ad fraud scheme — codenamed “Mirage” — designed to mislead users, inflate installs, and exploit the mobile advertising ecosystem.

July 23, 2025

Featured Insights Open Web

Combating AI-Generated Slop Sites

Pros and Cons of Generative AI for Programmatic Advertisers Generative AI offers a multitude of benefits to programmatic advertisers across creative development and personalization, campaign optimization, brand safety and fraud mitigation, and operational efficiency. While powerful, generative AI also introduces...

July 17, 2025

Confidence in Every Impression: How IAS Helps Marketers Navigate Major Commerce Events

Featured Insights

Confidence in Every Impression: How IAS Helps Marketers Navigate Major Commerce Events

Retail marketers are no strangers to seasonal pressure. But when preparing for upcoming tentpole commerce events, it’s crucial to run efficient campaigns that drive outcomes. Read more for expert tips on executing successful campaigns during high-traffic retail moments.

July 8, 2025

Unlock Deeper Attention Insights on Snapchat

Featured Insights Our Partners Social Platforms

Unlock Deeper Attention Insights on Snapchat

We’re pleased to announce first-to-market Snap Attention Measurement — a new product in partnership with Snap and Lumen Research to bring advanced attention insights to your campaigns.

June 30, 2025

Elevating Transparency and Performance with IAS’s Impression Feed

Featured Insights Product

Elevating Transparency and Performance with IAS’s Impression Feed

Advertisers, platforms, and partners alike are demanding clearer insights into where their ads run, how they perform, and what’s driving results. But for too long, much of that clarity has been locked inside the programmatic black box. Enter Impression Feed...

May 30, 2025

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Category: Insights

IAS Earns MRC Accreditation for Third-Party Measurement on Amazon Properties

IAS and Snap Expand Long-Standing Partnership to Include Sponsored Snaps

Inside “Arcade,” the Gaming Web That Plays Itself

Driving Media Efficiency for Mid-Market Advertisers with StackAdapt

IAS and Good-Loop Team Up to Enhance and Expand Emissions Measurement for Advertisers

IAS Threat Lab Uncovers Sophisticated Fraud Scheme Targeting Android Devices

Combating AI-Generated Slop Sites

Confidence in Every Impression: How IAS Helps Marketers Navigate Major Commerce Events

Unlock Deeper Attention Insights on Snapchat

Elevating Transparency and Performance with IAS’s Impression Feed

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