The innovators of 2016
In December 2016, we surveyed over 1,000 digital advertising professionals across ad tech companies, agencies, brands, and publishers about digital advertising trends, predictions, and the top innovators of 2016.
What’s top of mind for the UK in 2017?
In December 2016, we surveyed over 130 digital advertising professionals across ad tech companies, agencies, brands, and publishers, about 2016 trends and predictions for 2017.
What’s top of mind for 2017?
In December 2016, we surveyed over 1,000 digital advertising professionals across ad tech companies, agencies, brands, and publishers, about where they see digital advertising heading in 2017.
The progress made by publishers in 2016 and what to expect in 2017
At the close of 2016, publishers found themselves faced with a somewhat confusing landscape. Whilst agencies and advertisers have been looking to define and implement some of their own viewability standards, publishers have in turn been trying to develop bespoke...
Ad fraud deep dive: what is the true impact of digital ad fraud?
Integral Ad Science's ad fraud and security expert Grzegorz Miaskiewicz explains everything you need to know about ad fraud – the economics behind it, its many elusive forms, and the impact it’s had on our industry.
Integral Ad Science Verification now available for Twitter video inventory
We’re proud to announce that our integration with Twitter has launched – providing viewability measurement for Twitter video inventory.
Major brands are leading the way out of the viewability rabbit hole
In an endless pursuit of viewability, the digital advertising industry has ended up in somewhat of a rabbit hole. Just like Alice on that infamous descent into Wonderland, we have chased an enticing opportunity – a metric that gauges if...
Transparent, efficient, and universal: making the case for open sourcing software
Integral Ad Science set out to understand what it would take to deliver third-party verification at scale for their customers and partners. This report delves into the market challenges of measuring viewability in-app and the advantages of open sourcing for...
The top three common misconceptions about brand safety
Brad Timmers, Director of Product Management, looks at three misconceptions companies often have about brand safety.
Moving open source SDK forward: IAB to assume governance of industry initiative
In December 2016, we announced our decision to open-source our in-app viewability measurement solution. We’re excited to announce that the IAB will be governing this initiative going forward. With their leadership, we hope to make this solution a true industry...
