Featured partner: Turn
We interviewed Julius Ramirez, responsible for global demand side platform partnerships and strategy at leading omnichannel ad tech company Turn.
The bot papers: Poweliks
David Wells, Senior Malware Analyst at Integral Ad Science, breaks down the Poweliks botnet, giving readers a deeper sense of how bots work in the specific context of ad fraud.
An interview with Darren Sharp, Incisive Media, and Jenny Antoniou, Dennis Publishing
Integral Ad Science talks to Darren Sharp, Head of Programmatic and Data at Incisive Media and Jenny Antoniou, Head of Ad Operations at Dennis Publishing to hear their expert insight into the challenges around viewability, such as issues with site...
Beyond viewability: how exposure can define campaign success
David Hahn, EVP of Strategy, explains why advertisers should reach beyond the minimum standard of viewability, at Mumbrella360.
An interview with Lada Durica, Lead Digital Analyst at Bauer Media
Bauer Media explains its viewability strategy and how our partnership helped them achieve its revenue goals and grow the business.
Moving beyond hover rate as a metric of success
For many, the promise of digital advertising is the wealth of data and information that comes with every ad impression bought. However, all this data becomes virtually useless when marketers employ the wrong success metrics for their campaigns.
The future of measurement in OTT advertising
The future of measurement in OTT advertising
Digital advertising’s volume-based KPI’s are providing incentives for fraud
Scott Knoll, CEO and President of Integral Ad Science, explains to VideoAdNews why the industry needs to move to KPI’s that are based more on what was actually achieved, rather than ones that are simply based on volume. Knoll also...
The digital advertising ecosystem is crumbling at the hands of ad fraud
Ad fraud is a major problem affecting the entire digital advertising ecosystem. The issue has become front of mind for advertisers who are now scrutinising their spend; ensuring their budget is being spent intelligently and that real people see their...
Viewability – what marketers need to know
James Diamond, Managing Director of Australia, discusses viewability, what it is, and why it matters on AANA.
VAST 4.0: The new video advertising age
The trackability of video is a complex area. However, great strides are being made in reducing this complexity. ExchangeWire speak with Phillip Hayman, UK head of sales engineering, Integral Ad Science, about the release of VAST 4.0 and how it is improving measurement...
Digital trading and the media obstacles
There is a huge amount of time, energy, money and other assets dedicated to getting a brand's advertising story right. From research to the most compelling creative that an ad agency can produce; the effort that goes into creating an...
