Integral Ad Science
  • Solutions
    BY PRODUCT TYPE
    Ad Fraud
    Brand Safety & Suitability
    Contextual Targeting
    Viewability
    Efficiency & Optimization
    BY CHANNEL
    CTV & Video
    Programmatic
    Proprietary Platforms
    Mobile & In-App
    Audio
    BY CUSTOMER TYPE
    Brands & Agencies
    Publishers
    Platforms & Partners
  • Insights
    IAS Insider
    Media Quality Report
    Research
  • Innovation
  • About
    Quality Impressions™
    Newsroom
    Leadership & Awards
    Careers
  • Careers
Log in
Investor Relations
Contact
US US
UK UK DE DE ES ES FR FR IT IT JP JP BR BR LATAM LATAM APAC APAC Korean Korean
Integral Ad Science
  • Solutions
    BY PRODUCT TYPE
    Ad Fraud
    Brand Safety & Suitability
    Contextual Targeting
    Viewability
    Efficiency & Optimization
    BY CHANNEL
    CTV & Video
    Programmatic
    Proprietary Platforms
    Mobile & In-App
    Audio
    BY CUSTOMER TYPE
    Brands & Agencies
    Publishers
    Platforms & Partners
  • Insights
    IAS Insider
    Media Quality Report
    Research
  • Innovation
  • About
    Quality Impressions™
    Newsroom
    Leadership & Awards
    Careers
  • Careers
Log in
Contact Us
US US
UK UK DE DE ES ES FR FR IT IT JP JP BR BR LATAM LATAM APAC APAC Korean Korean
  1. Home
  2. | Resources
  3. | Insights
  4. | Featured partner: Turn
July 12, 2016 by IAS Team

Featured partner: Turn

Insights
Programmatic
Share:

In this quarter’s Trader’s Edge newsletter, we interviewed Julius Ramirez. Julius is responsible for global demand side platform partnerships and strategy at leading omnichannel ad tech company Turn. Throughout his five years at Turn, he has lead partnerships with best-of-breed technology vendors to give customers scalable access across the programmatic ecosystem. With Turn’s continued focus on growth and scale globally, forging the right types of partnerships that align with customer goals has been the team’s top priority.

What sets Turn apart from other platforms in the programmatic space?
Turn is the independent omnichannel ad tech company that delivers real-time insights that transform the way leading media agencies and enterprises make marketing decisions. The Turn platform enables anonymous audience planning, data centralization, cross-device advertising and advanced analytics, along with point-and-click access to more than 150 integrated technology partners, including Integral Ad Science. We help marketers understand their audience, execute across those audiences and know what’s working, what isn’t and why.

Why are you excited to enhance your partnership with Integral Ad Science?
Being a technology company, we’re a firm believer in embracing ecosystem evolution and innovation that will promote more control, transparency and efficiency for marketers. Video viewability measurement is a critical component to Turn’s overall focus on video. This enhancement with IAS enables our customers to measure video viewability across the supply ecosystem at scale.

Why is video so important to Turn?
Video is important to us because it’s important to marketers. It’s one of our key focuses in helping brands engage audiences across the customer journey. A Forrester survey found 39% of brand managers said digital video ads are better at communicating advertising messaging than other forms of media. Marketers are tasked with determining who to engage and how to make a meaningful connection, and they’ve identified video as a critical tool in doing exactly that.

What are you most excited about in the future of programmatic advertising?
Programmatic advertising is constantly evolving and becoming more central to brand and agency strategies. We are seeing tremendous interest in working with a platform like Turn that provides open access to inventory, data and analytics. We don’t believe in the walled garden approach; we believe in continuing to promote and design an open ecosystem that will enable buyers and sellers to transact in the most transparent way possible. In order achieve success at scale, we all have to play a part in promoting more access and transparency across the programmatic ecosystem.

What is your go-to industry publication?
I read AdExchanger, MediaPost, Ad Age, The Wall Street Journal and The Economist for industry news.

Access the content now.
Download
Access the case study now.
Download
Access the guide now.
Download
Access the research now.
Download
Sign up for insights right to your inbox.
Subscribe now ›

Related Posts

IAS & Twitter launch Tweet-level brand safety insights
IAS & Twitter launch Tweet-level brand…
Learn more ›

January 26, 2023 by IAS Teams

IAS expands media quality solutions for in-game media buys
IAS expands media quality solutions for…
Learn more ›

December 15, 2022 by IAS Teams

Constructing Your Quality Path: How media quality strengthens supply path optimization strategies
Constructing Your Quality Path: How media…
Learn more ›

November 16, 2022 by IAS Teams

IAS white red logo
Sign up for fresh insights

Solutions

By Product Type

Ad Fraud

Brand Safety & Suitability

Contextual Targeting

Viewability

Efficiency & Optimization

By Channel

CTV & Video

Programmatic

Proprietary Platforms

Mobile & In-App

Audio

By Customer Type

Brands & Agencies

Publishers

Platforms & Partners

Insights

IAS Insider

Research

Media Quality Reports

About IAS

Quality Impressions™

Newsroom

Leadership & Awards

Careers

Helpful Links

Contact

Log in

© 2023 Integral Ad Science, Inc.

Accessibility_Icon Accessibility statement

Site indexing policy

Privacy policy

Subscription management

Transparent Background - Social Media
Transparent Background - Social Media
Transparent Background - Social Media
Transparent Background - Social Media
Transparent Background - Social Media

Site indexing policy

Privacy policy

Subscription management

Transparent Background - Social Media
Transparent Background - Social Media
Transparent Background - Social Media
Transparent Background - Social Media
Transparent Background - Social Media

© 2021 Integral Ad Science, Inc.

Search

Hit enter to search or ESC to close

Download Content

Fill out the form to have this content delivered directly to your email inbox.

Subscribe now

Fill out the form to sign up for the latest and greatest IAS updates— delivered right to your inbox.

Thank you for signing up for the IAS Newsletter.