Topics Archives

Media quality report H2 2017: Fraud Q&A

The latest IAS Media Quality report featured U.S. display and video fraud benchmarks as well as global mobile fraud benchmarks. Advertisers have been particularly concerned about fraud over the last year, and those concerns were reflected in many of the...

April 19, 2018

Channels Mobile & In-App Topics Viewability

Unlocking scale for mobile ad verification with Open Measurement

IAS and the IAB Tech Lab announce the Open Measurement SDK to brings transparency and consistency to in-app mobile advertising

April 10, 2018

Case study: Improve your social viewability

Case Studies Mobile & In-App Social Platforms Viewability

Case study: Improve your social viewability

Learn how a major CPG turned to IAS to to increase its understanding of media quality and to gain greater transparency into its campaigns on social media.

March 28, 2018

Ad Fraud Brand Safety & Suitability Channels Open Web Social Platforms

Ask a social buyer: iProspect

We sat down with Brittany Richter, VP Head of Social Media at iProspect, to get some insight into how social is bought and sold, the metrics that matter, and where transparency is helping to foster growth.

March 22, 2018

Brand Safety & Suitability Channels Mobile & In-App Topics

Three tips to protect your in-app investment

Three tips for protecting and maintaining brand safety for your in-app digital advertising investment.

March 15, 2018

Ad Fraud Brand Safety & Suitability Topics Viewability

Getting digital to square one

Brand safety? Non-viewable impressions? Ad fraud? Traditional media doesn't have any of these challenges. For digital advertising, just adding value means getting back to square one.

March 14, 2018

Brand Safety & Suitability Topics

The 20 most blocked keywords of February 2018

The 20 most blocked keywords globally in February 2018.

March 12, 2018

Brand Safety & Suitability Open Web Topics

Avoiding false positives: Strategic implementation of keyword blocking

How brands can fine tune their keywords to prioritize brand safety in digital environments without sacrificing scale in digital campaigns.

March 9, 2018

FEC regulations that publishers should know

Publisher Topics Viewability

FEC regulations that publishers should know

The 2018 midterm campaign season is coming and political advertising spend is expected to break records, but publishers need to be sure they're playing by the rules. Learn how publishers can earn campaign ad spend without breaking FEC rules.

March 6, 2018

Ad Fraud Brand Safety & Suitability Channels Mobile & In-App Topics Viewability

Mobile Webinar Q&A: Using data to protect your brand

IAS and MoPub Q&A on the latest tips and tricks for identifying the highest quality mobile inventory while keeping your brand safe.

February 26, 2018

1 2 … 32 33 34 … 48 49

Category: Topics

Media quality report H2 2017: Fraud Q&A

Unlocking scale for mobile ad verification with Open Measurement

Case study: Improve your social viewability

Ask a social buyer: iProspect

Three tips to protect your in-app investment

Getting digital to square one

The 20 most blocked keywords of February 2018

Avoiding false positives: Strategic implementation of keyword blocking

FEC regulations that publishers should know

Mobile Webinar Q&A: Using data to protect your brand

Access the content now.

Access the guide now.

Access the research now.

GET IN TOUCH

DOWNLOAD CONTENT

Subscribe now