Topics Archives

Look ahead: Bridging the brand-agency gap

Agencies and their brand clients aren’t always on the same page.Our 2018 Look Ahead, for which we surveyed over 800 media and marketing professionals, captured some of these key differences which can help to explain why agencies and brands are...

February 22, 2018

Ad Fraud Brand Safety & Suitability Channels Events & Videos Mobile & In-App

Dig into the Data: Keeping your brand safe in a mobile-first world

Every day more users are shifting their eyes to mobile and it’s clear that ad dollars have to follow them. But how can brands be sure that they’re making the most of the ad spend inside fast-changing mobile environments? We...

February 20, 2018

Ad Fraud Topics

The four types of domain spoofing

The IAS Fraud Lab breaks down the four core types of domain spoofing, how they work, and how to stop them.

February 15, 2018

Publisher Q&A: Navigating 2018 Election Advertising

Publisher Topics Viewability

Publisher Q&A: Navigating 2018 Election Advertising

Our Q&A with publishers on political advertising, navigating midterm elections, political spending, PACs, campaigns, and FEC regulations.

February 12, 2018

Efficiency & Optimization Insights Mobile & In-App Viewability

Why consumer-based metrics matter

Advertising has one high-level objective: to influence consumer behavior in a manner that creates value for the brand. Learn why consumer based metrics are the key to achieving that goal.

February 12, 2018

Brand Safety & Suitability Guides

Brand safety: a short guide

Brand safety is not a net-new concept, global events and a heightened sensitivity to unsavory ad placements have thrust brand safety into the national spotlight. Want to learn more about brand safety? Download the full guide.

February 5, 2018

Brand Safety & Suitability Topics

Low volume, high risk: Is your brand ready for the weekend?

We take a close look at average weekend media quality to help you decide if you're marketing dollars are ready for the weekend.

February 1, 2018

Suit up: Big Game advertisers will face big fraud challenges

Ad Fraud Insights

Suit up: Big Game advertisers will face big fraud challenges

The Big Game presents a huge opportunity to brands and huge potential for ad fraud. Learn what to expect from game day media quality and how to a void wasting valuable ad dollars on fraud through third-party verification.

January 31, 2018

Brand Safety & Suitability Topics

Sex and Violence: How the UK and US block content keywords

See the top blocked keywords in the United States and the United Kingdom and learn how each region defines brand safety differently.

January 30, 2018

Brand Safety & Suitability Events & Videos Publisher Topics Viewability

Navigating midterm election advertising

The stakes are high for digital publishers who will see increased spending matched with increased scrutiny from regulators during midterm season. In our webinar “Navigating Midterm Election Advertising” we spoke to publishers about how to meet regulatory requirements, package PMPs,...

January 30, 2018

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Category: Topics

Look ahead: Bridging the brand-agency gap

Dig into the Data: Keeping your brand safe in a mobile-first world

The four types of domain spoofing

Publisher Q&A: Navigating 2018 Election Advertising

Why consumer-based metrics matter

Brand safety: a short guide

Low volume, high risk: Is your brand ready for the weekend?

Suit up: Big Game advertisers will face big fraud challenges

Sex and Violence: How the UK and US block content keywords

Navigating midterm election advertising

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