How to select a fraud detection provider
Fraud in online advertising is a difficult and rapidly evolving challenge. Learn how to cut through the noise and choose a fraud detection provider that can offer the protection you need.
OTT’s ad supported future
Broadcasters and viewers are both racing toward OTT even as the subscription model is breaking down due to consumer fatigue. That means OTT will soon open up a host of new ad supported opportunity for advertisers.
The Bot Papers: Proxy8
The IAS Threat Lab breaks down Proxy8, giving readers a deeper sense of how the bot works in the specific context of ad fraud.
What’s shaping marketing budgets in 2018?
We surveyed over 800 digital advertising professionals about the challenges and opportunities they expected to face in 2018. Are those the same concerns shaping marketing budgets today?
IAS Influencers – Mike Kim on Ads.txt
Mike Kim, VP of Product Management for programmatic at IAS, takes a deep dive into Ads.txt and its potential to help digital publishers fight back against fraud.
Digital can change for the better, viewability is the proof
Our changing perception of acceptable view ability levels is a testament to the power of collective action in digital advertising.
CEO Scott Knoll talks fixing digital advertising on CNBC
IAS CEO Scott Knoll sits down with CNBC to discuss how to make digital advertising work for brands by eliminating waste caused by fraud, unsafe placements, and unviewable inventory.
Media quality report H2 2017: Brand safety Q&A
IAS answers questions about 2017 media quality benchmarks for brand safety.
Media quality report H2 2017: Programmatic Q&A
IAS answers buyers' questions about 2017 media quality benchmarks for programmatic buys.
Let’s get practical about AI and digital publishing
How AI and machine learning will help digital publishers.
