Topics Archives

Tricks of the trade: 2018 Holiday Edition

Ad Fraud Efficiency & Optimization Events & Videos Insights Mobile & In-App Open Web

Tricks of the trade: 2018 Holiday Edition

To make the most of your programmatic budgets during the holiday season, you need to be armed with the latest insights. Leverage these tips and tricks to make your programmatic dollars go further, increase your ROI, and connect with holiday...

October 10, 2018

Brand Safety & Suitability Channels CTV & Video Mobile & In-App Social Platforms Topics

Highlights from our brand safety summit

This summer, we gathered together digital advertising professionals on the forefront of the brand safety debate for a closed door summit. Check out some highlights from our panel discussion to learn how major brands, agencies, and publishers are tackling the...

September 19, 2018

Case Studies Insights Research Viewability

How LifeLock used Online Conversion Lift to drive impact

Impressions alone don’t create impact, time-in-view does. LifeLock neededt to understand how exposure time and impression length impacted ROI in a key campaign. Learn how LifeLock used time-based insights to discover how much time-in-view was needed to generate the maximum...

September 17, 2018

Ad Fraud Case Studies Insights Publisher Research

How publishers can reduce fraud with Optimization

A digital publisher that serves the financial, technology, and healthcare sectors was challenged by a sudden spike in bot traffic to its website. The publisher’s advertisers immediately became concerned that a portion of its inventory consisted of fraudulent traffic. This...

September 12, 2018

Case Studies Insights Publisher Research Viewability

How a news and culture publisher improved viewability

Learn how a news and culture publishers leveraged IAS solutions to increase the viewability rate of their inventory and meet strict advertiser viewability requirements.

September 12, 2018

Brand Safety & Suitability Open Web Topics

Two simple steps to protect yourself against bid caching

For many, bid caching is a problem that seemingly came out of nowhere, raising alarm bells across the industry. There are several tools, however, that can be used to address the varying implications for both publishers and advertisers. Learn what...

September 11, 2018

Time is on your side: Why time-in-view matters

Insights Viewability

Time is on your side: Why time-in-view matters

It's time to move beyond the impression. Time-based metrics and time-in-view reporting allow marketers to better measure ad exposure and offer new campaign metrics to measure performance.

September 4, 2018

AI, machine learning, and the fight against fraud

Ad Fraud Insights

AI, machine learning, and the fight against fraud

How AI machine learning is used to fight ad fraud

August 23, 2018

Marketers, start early to make the most of back-to-school

Channels Mobile & In-App Open Web Topics

Marketers, start early to make the most of back-to-school

It’s back-to-school season. IAS analyzed impression volume to help marketers get a bigger piece of the estimated $85.55 billion back-to-school-retail market.

August 20, 2018

Ad Fraud Brand Safety & Suitability Open Web Publisher Topics Viewability

Answering your questions about IAS and GDPR

How does the EU's GDPR affect IAS? Answering your questions about Integral Ad Science and the European Union's General Data Protection Regulation.

August 15, 2018

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Category: Topics

Tricks of the trade: 2018 Holiday Edition

Highlights from our brand safety summit

How LifeLock used Online Conversion Lift to drive impact

How publishers can reduce fraud with Optimization

How a news and culture publisher improved viewability

Two simple steps to protect yourself against bid caching

Time is on your side: Why time-in-view matters

AI, machine learning, and the fight against fraud

Marketers, start early to make the most of back-to-school

Answering your questions about IAS and GDPR

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