Publisher Archives

Lisa Utzschneider Speaks at AdExchanger’s Industry Preview

Lisa Utzschneider Speaks at AdExchanger’s Industry Preview

Lisa Utzschneider, IAS’s Chief Executive Officer, spoke at AdExchanger’s Industry Preview on February 22 as part of the “Going Public in Ad Tech” webinar. Throughout the conversation, Lisa and a panel of industry experts shared insights on the experience of...

February 21, 2022

IAS Talks CTV at the AdMonsters Publisher Forum

Ad Fraud CTV & Video Events & Videos Publisher

IAS Talks CTV at the AdMonsters Publisher Forum

Streaming Showdown: Winning over divided consumer attention Consumers pressed play in unprecedented numbers in the past year, as remote work took center stage and Connected TV (CTV) consumption grew. Recently, IAS rode the CTV wave with our exciting acquisition of...

November 7, 2021

Publisher

Analytics Deep Dive: IAS Publisher UI

At IAS, innovation is behind everything we do—even our reporting and UI. We strive to continuously improve our capabilities, ease-of-use, and to increase efficiency. These improvements and innovations allow our clients to focus on reaching their campaign and performance goals....

April 30, 2021

Driving Efficiencies: Download our Automated Tag Guide

Efficiency & Optimization Guides Open Web Publisher

Driving Efficiencies: Download our Automated Tag Guide

IAS recognizes the challenges associated with launching digital advertising campaigns. Trafficking, in particular, can be tedious: for example, manually wrapping tags takes time and is subject to human error. To address this challenge, IAS and Google announced the availability of...

April 28, 2021

Brand Safety & Suitability Events & Videos Publisher

Watch On-Demand: Cookieless Campaigns

Cookie deprecation has sparked quite the conversation Among the many changes we’ve experienced in 2020, cookie deprecation has the industry talking. Concerns about data privacy have not only led to increasing legislation but are also driving technological change. Still, the...

December 16, 2020

Tech Talk with MoPub: Driving scale with standardized measurement

Insights Publisher

Tech Talk with MoPub: Driving scale with standardized measurement

As technology and trends evolve, mobile usage continues to grow. IAS spoke with MoPub, a Twitter company, about the importance and value of adopting the OM SDK.

July 16, 2020

Events & Videos Publisher

The Post-Cookie Fallout: Webinar Q&A

In our “Post-Cookie Fallout” webinar, we discussed solutions and best practices to help publishers maximize the value of their inventory in the wake of industry change and uncertainty. Now, we're answering questions from our attendees.

March 30, 2020

Brand Safety & Suitability Events & Videos Publisher

The Post Cookie Fallout

In our “Post-Cookie Fallout” webinar we discussed solutions and best practices to help publishers maximize the value of their inventory in the wake of industry change and uncertainty. The shift away from cookie-based targeting is the perfect opportunity for publishers...

March 23, 2020

Tech Talk with MoPub: The evolving mobile landscape

Mobile & In-App Publisher

Tech Talk with MoPub: The evolving mobile landscape

IAS sat down with Meagan Ralston, Manager of Strategic Partners at MoPub, to discuss their perspectives on the evolving mobile landscape for digital advertising.

January 7, 2020

A leading UK publisher boosts viewability by 133%

Case Studies Publisher Resources Topics Viewability

A leading UK publisher boosts viewability by 133%

A leading UK publisher offering classified ads was committed to oﬀering inventory that both met and exceeded their client’s viewability expectations. Whilst working with a major automotive brand the publisher was challenged to increase viewability across their inventory. In...

December 4, 2019

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Category: Publisher

Lisa Utzschneider Speaks at AdExchanger’s Industry Preview

IAS Talks CTV at the AdMonsters Publisher Forum

Analytics Deep Dive: IAS Publisher UI

Driving Efficiencies: Download our Automated Tag Guide

Watch On-Demand: Cookieless Campaigns

Tech Talk with MoPub: Driving scale with standardized measurement

The Post-Cookie Fallout: Webinar Q&A

The Post Cookie Fallout

Tech Talk with MoPub: The evolving mobile landscape

A leading UK publisher boosts viewability by 133%

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