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Share on XSafeguard your brand’s reputation on TikTok
TikTok has grown rapidly — and so has our partnership. As announced in April 2024, our AI-driven Brand Safety and Suitability Measurement, as part of Total Media Quality (TMQ) for TikTok, includes Vertical Sensitivity and Category Exclusion controls measurement.
This expanded brand safety and suitability reporting helps you protect your brand on one of the largest and fastest-growing short-form video platforms in the world. Today, we are expanding our end-to-end coverage across TikTok even further.
With end-to-end coverage across TikTok, you get:
- Expanded TMQ Measurement: We’re expanding Viewability, Invalid Traffic, and Brand Safety & Suitability Measurement across TikTok’s Profile Feed, Following Feed, Search Feed, and TikTok Lite, in addition to the current coverage across the For You Feed. IAS is also expanding TMQ for TikTok, Vertical Sensitivity and Category Exclusion controls coverage to a total of 75+ markets.
- New Optimization with Video Exclusion Lists: Paired with TikTok’s best-in-class Inventory Filter with chosen industry-aligned, vertical sensitivity, and category exclusion settings, this product excludes videos based on brand-specific needs. Currently in alpha testing for Q4 2024 with general availability expected in H1 2025.
- Frame-by-Frame Analysis: IAS TikTok products are powered by IAS’s AI-driven Multimedia Technology, which enables advertisers to accurately classify content at scale through frame-by-frame analysis, combining image, audio, and text signals to better protect and grow their brands on TikTok.
- From Insights to Action: Advertisers have access to optimization and measurement across their TikTok campaigns to safeguard and scale. IAS provides advertisers with content-level measurement for granular brand safety and suitability insights at scale.
TikTok’s New Video Exclusion List solution is currently in alpha testing for Q4 2024 with general availability to come in H1 2025, offering advertisers on TikTok the ability to avoid specific video content based on a brand’s suitability needs, beyond the industry standard framework. This product will share actionable data to enable advertisers to optimize their campaigns surrounding breaking news and trending content with expanded optimization capabilities for TikTok.
Safeguard and scale your brand with end-to-end coverage across TikTok. Download the one sheet or reach out to an IAS representative to get started.
