IAS’s Context Control Improves Conversions for Renault Turkey

Renault, a French-based auto manufacturer, established a goal to increase awareness and conversions across their website. Over the course of four weeks, IAS and OMD worked with Renault Turkey to implement IAS’s Context Control Targeting – our cookieless contextual solution that delivers precision and maximizes campaign impact. 

Through Context Control Targeting, Renault Turkey was able to accomplish: 

• 53% increase in click-through-rate
• 8.4% increase in conversion rate
• 3% improvement in cost-per-click

Download our case study to learn more about how IAS’s context targeting solutions helped Renault Turkey boost awareness and conversions across the board.

Interested in learning more about the features available to Context Control clients? Read about our Control Panel, a suite of reporting tools made to measure ROI on contextual targeting.