IAS Expands Media Quality Solutions for TikTok

IAS is excited to announce that we’ve expanded our partnership with TikTok to include media quality measurement capabilities.

In addition to our TikTok Brand Safety Solution available in select markets, IAS can now measure Viewability, Invalid Traffic (IVT), and App-Level Brand Safety on TikTok. This solution allows brands and agencies to effectively validate the quality of their media buys on TikTok.

This continued partnership provides marketers with ultimate transparency and confidence around campaign performance through trusted, third-party measurement powered by the Open Measurement Software Development Kit (OM SDK). In order to optimize campaign planning and effectively take action, marketers have 24/7 access to granular reporting within IAS Signal.

Manage your TikTok advertising campaigns with confidence and ease. Download the one sheet to get started.