We surveyed over 1,000 digital advertising professionals across ad tech companies, agencies, brands, and publishers, about trends, innovators, and predictions for 2017.
Click below to see which companies made the list of top innovators of 2016.
When advertisers trade keywords for context, they protect their brand and expand their reach into premium environments. By removing just seven top-populating keywords and replacing them with IAS Context Control segments, Reuters found that blocked content could be reduced by...
IAS is pleased to introduce IAS Agent — a new AI-powered assistant designed to help marketers activate campaigns faster, uncover deeper insights instantly, and optimize performance at scale.