IAS is excited to share Meta’s announcement that they will be launching brand safety and suitability verification on Feed. The announcement shares Meta will work with an alpha partner for the initial stage of development and should testing be successful, we expect they will open this integration to badged Brand Safety Meta Business Partners, inclusive of IAS, when they reach the limited availability stage.
IAS’s brand safety and suitability technology allows advertisers to unlock the power of context to protect and grow their brand across media environments. IAS uses a multimodal machine-learning approach to feed environments, analyzing video, audio, text and aligning to the GARM brand safety and suitability framework. This industry-leading expertise is further enhanced by our recent acquisition of Context. Context’s artificial intelligence (AI) driven technology provides image and video classification across various digital media, including social media platforms.
IAS and Meta have a strong history of co-innovation and partnership, providing advertisers with robust, accredited solutions to measure, protect, and optimize media quality. In 2016, IAS became among the first verification providers to measure viewability and ad fraud for display ads across both desktop and mobile.
We look forward to strengthening and deepening our partnership with Meta as they explore brand suitability solutions for Feed later this year.
Learn more here about our Facebook and social offerings.