Watch On-Demand: Cutting to Contextual Targeting

As the impending deprecation of third party cookies looms closer, Contextual Targeting has taken center stage, and nowhere is it more relevant than in Programmatic buying.

To fit the growing needs of the ever-changing digital ad landscape, we are re-evaluating Contextual Targeting and how it can help drive stronger recall, favorability and ultimately a more positive user experience.

In our webinar, we covered:
u2013 The evolution of Contextual Targeting
u2013 Why Contextual Targeting is vital for Programmatic
u2013 How Contextual Targeting works, and key solutions to thriving in a cookieless world

Presenter: John Dolan, VP of Agency & Programmatic Development, IAS