In December 2016, we surveyed over 130 digital advertising professionals across ad tech companies, agencies, brands, and publishers, about 2016 trends and predictions for 2017.
A new AI-powered assistant making every marketer an expert IAS is pleased to introduce IAS Agent, a new AI-powered assistant designed to help marketers activate campaigns faster, uncover deeper insights in minutes, and optimise performance at scale. Powered by the...
The New Frontier: Media Quality as a Performance Engine For years, advertisers have treated media quality signals such as viewability, brand safety and attention, primarily as protective measures. While essential, these indicators have largely functioned as passive safeguards rather than...
IAS’s AI-driven measurement and optimisation solutions help brands achieve stronger performance in an increasingly complex digital media landscape. For more than six years, IAS has partnered with X to support advertisers investing on the platform. Below is an overview of...