Share on LinkedIn
Share on XIn December 2016, we surveyed over 130 digital advertising professionals across ad tech companies, agencies, brands, and publishers, about 2016 trends and predictions for 2017.
Click below for the full results.
2016 UK year-end survey results
Related Posts
Track your brand’s carbon footprint with measurement from Good-Loop and IAS
Reduce the environmental impact of your ad campaigns with seamless, end-to-end carbon emission tracking IAS has teamed up with Good-Loop, a purpose-led ad platform, to offer advertisers the opportunity to measure the carbon emissions generated by their digital ad campaigns....
IAS Partners with Lumen Research to Further Bolster Attention Measurement
Integral Ad Science has been on the forefront of defining and advancing the concept of Attention in digital advertising. Based on extensive advertiser campaign data and groundbreaking AI, IAS has already built a first-of-its-kind Attention model, which found that Attention is...
IAS now offers viewability and invalid traffic measurement across Pinterest
With over 416 million monthly active Pinners and billions of searches each month, marketers have the opportunity to reach millions of consumers while they are actively seeking inspiration. Our new solution offers access to daily refreshed Viewability and Invalid Traffic...
