Author at Integral Ad Science

Introducing Industry-Leading Media Quality for Pandora

Access greater transparency on the impact of your audio campaigns The way consumers listen to audio is evolving. They’re flocking to digital audio streaming services — and industry experts have taken note, with 78% agreeing that ad-supported audio streaming will continue to...

July 18, 2022

Amplifying Media Quality in Digital Audio

Research

Amplifying Media Quality in Digital Audio

Explore industry expectations & media quality opportunities in audio advertising Did you know that 60% of the UK population listens to digital audio every week? When it comes to consumers’ listening habits, it’s time to face the music – audio is evolving,...

July 18, 2022

Quick Bytes: How Viewability Makes Every Impression Count

CTV & Video Mobile & In-App Viewability

Quick Bytes: How Viewability Makes Every Impression Count

A quick guide on the impact of viewability It’s simple — unseen ads don’t have the opportunity to make an impact. So how can advertisers optimize their placements to ensure their ads are actually seen? Enter viewability. Viewability measures how...

July 8, 2022

Ad Context & Attention: The impact of contextually relevant ads on attention and outcomes

Contextual Targeting Research

Ad Context & Attention: The impact of contextually relevant ads on attention and outcomes

The human eye doesn’t lie. Contextual relevance is one of the industry’s hottest topics, and it’s clear why. In a digital landscape that seems like a revolving door for content, context can be the key to driving awareness for your...

July 3, 2022

Introducing IAS Quality Sync Pre-bid Segments with Xandr

Efficiency & Optimisation Featured Insights Open Web

Introducing IAS Quality Sync Pre-bid Segments with Xandr

Pre-bid and post-bid campaign settings, seamlessly mirrored In today’s ever-evolving digital landscape and constant news cycle, it’s paramount that digital ads land in safe and suitable environments – arguably more so than ever before. That’s why IAS is optimizing media...

June 27, 2022

Brand Safety & Suitability Featured Research

Misinformation & Media Quality: How fake news impacts the digital advertising industry

Misinformation continues to be an ominous concern looming over the digital landscape. Media professionals are becoming increasingly uneasy about the spread of misleading content – in fact, experts flag it as the most concerning of all media quality threats. So...

June 7, 2022

Featured Insights

Connect with IAS at Cannes

Join the IAS team as we reconvene in the French Riviera for this year’s long-awaited Cannes Lions Festival. All week long you can find us at the Tatiana Yacht, conveniently located in the Porte de Cannes. Come aboard for a...

June 2, 2022

Quick Bytes: Quality Path Optimization for Programmatic Transparency

Efficiency & Optimisation Featured Open Web

Quick Bytes: Quality Path Optimization for Programmatic Transparency

A quick guide to optimizing your programmatic strategy Advertisers are pushing for greater transparency into their programmatic buys and want to ensure that they are getting quality inventory from their ad spend. Widening access to programmatic has caused the same...

June 1, 2022

Drive marketing outcomes with IAS’s Total Visibility Dashboard

Open Web

Drive marketing outcomes with IAS’s Total Visibility Dashboard

Optimise towards the most efficient and high-quality paths in-flight with IAS’s Total Visibility. Now you can access insight into the quality, supply path, and cost of programmatic ads in near real-time, all in one place. With IAS’s Quality Path Optimization...

May 25, 2022

Contextual Targeting

Introducing Control Panel: A Suite of Tools to Measure ROI on Contextual Targeting

The currency of data is evolving in the digital advertising world. With the looming deprecation of third-party cookies and Apple’s impending removal of device IDs, it’s becoming even more apparent that deterministic, user-level targeting will decrease considerably. That’s why contextual...

May 17, 2022

Insights

Validate your Media Quality on TikTok

IAS is excited to announce that we’ve expanded our partnership with TikTok to include media quality measurement capabilities. In addition to our Brand Safety Solution available in select markets, IAS can now measure Viewability, Invalid Traffic (IVT), and App-Level Brand Safety on TikTok. This...

May 10, 2022

NextM, the Nordic region’s largest MarTech event is back

Insights

NextM, the Nordic region’s largest MarTech event is back

After two years being firmly in the off position, the Nordic region’s largest MarTech event is back, with Nextm kicking off on April 6th! This year’s “bluewashing” edition focuses on one main problematic observation; young people all over the world...

April 5, 2022

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iasmarketing

MORE POSTS BY iasmarketing

Introducing Industry-Leading Media Quality for Pandora

Amplifying Media Quality in Digital Audio

Quick Bytes: How Viewability Makes Every Impression Count

Ad Context & Attention: The impact of contextually relevant ads on attention and outcomes

Introducing IAS Quality Sync Pre-bid Segments with Xandr

Misinformation & Media Quality: How fake news impacts the digital advertising industry

Connect with IAS at Cannes

Quick Bytes: Quality Path Optimization for Programmatic Transparency

Drive marketing outcomes with IAS’s Total Visibility Dashboard

Introducing Control Panel: A Suite of Tools to Measure ROI on Contextual Targeting

Validate your Media Quality on TikTok

NextM, the Nordic region’s largest MarTech event is back

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