Author at Integral Ad Science

Placing viewability in the context of other metrics

Viewability was thrust back in the spotlight after Procter and Gamble’s declaration that all members of its media supply chain must meet the Media Ratings Council (MRC) viewability standards for digital advertising, or risk not getting paid. P&G sparked a...

May 3, 2017

It’s a great day for digital advertising and Consumer Exposure technology is the reason

Topics Viewability

It’s a great day for digital advertising and Consumer Exposure technology is the reason

Yesterday, IAS announced that we are launching a new technology with a select group of some of the world’s top brands to enable them to do something that has never been possible before. This solution provides these brands with the...

May 3, 2017

Brand Safety & Suitability

The 20 most blocked keywords of January 2017

The 20 most blocked keywords of January 2017.

May 2, 2017

Brand Safety & Suitability Insights

Poll: three examples of brand safety challenges

In our webinar on brand safety, we polled the attendees to see how they would rate different types of risky content. Here are the results.

May 1, 2017

Brand Safety & Suitability Insights Webinars & Videos

Protect your brand: how can you avoid inappropriate online content?

In this on-demand webinar, we explain how brand safety problems occur, how they can impact both direct and programmatic buys, and what can be done about them. We will reveal best practices so advertisers, publishers and technology companies can effectively...

April 27, 2017

Brand Safety & Suitability Resources Topics Webinars & Videos

Protect your brand: how can you avoid inappropriate online content?

April 26, 2017

Ad Fraud Guides

Ad fraud glossary

We all know ad fraud is a problem, but it’s not always clear what exactly fraud is, how it works, and how we can eliminate it from the digital ecosystem. From ad injection to traffic sourcing, here's your glossary of...

April 25, 2017

Insights Social Platforms

2016 UK year-end survey results

In December 2016, we surveyed over 130 digital advertising professionals across ad tech companies, agencies, brands, and publishers, about 2016 trends and predictions for 2017.

April 21, 2017

Ad Fraud Topics

How does fraudulent traffic occur?

Ad fraud is the deliberate activity that prevents the proper delivery of ads to the right people at the right time, in the right place. Most often, ad fraud refers to certain kinds of traffic, not to publishers or ad...

April 18, 2017

Open Web Topics

Publisher results fair better than programmatic; but where is the surprise?

The recent Media Quality Report from Integral Ad Science (IAS) highlights the current state of media quality in online advertising. The H2 2016 report analyses trends in viewability, online brand safety risk and rates of ad fraud in not only...

April 13, 2017

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IAS Team

MORE POSTS BY IAS Team

Placing viewability in the context of other metrics

It’s a great day for digital advertising and Consumer Exposure technology is the reason

The 20 most blocked keywords of January 2017

Poll: three examples of brand safety challenges

Protect your brand: how can you avoid inappropriate online content?

Protect your brand: how can you avoid inappropriate online content?

Ad fraud glossary

2016 UK year-end survey results

How does fraudulent traffic occur?

Publisher results fair better than programmatic; but where is the surprise?

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IAS Team

MORE POSTS BY IAS Team

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Access the research now.​

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Access the guide now.

Access the research now.