Broadcasters and viewers are both racing toward OTT even as the subscription model is breaking down due to consumer fatigue. That means OTT will soon open up a host of new ad supported opportunity for advertisers.
Our Managing Director EMEA, Nick Morley, talks about the measurement of digital advertising campaigns.
In addition to providing you continued benefits from our partnerships, we also strive to share continued insights. So we asked Innovid’s VP of Product, Ronen Idrisov, about top issues and trends they’re seeing in our industry.
Viewability is the ability for a digital ad to be seen by an actual consumer. To be considered viewable, an ad must meet the minimum guidelines set by the industry, and illegal bot traffic and other forms of ad fraud should never be included in the number of viewable impressions. Viewability does not describe how effective an ad was, whether it was seen by target audiences, or even if it was seen at all.
In March we released the Integral Ad Science H2 2016 UK Media Quality Report. This biannual report, based on the analysis of thousands of billions of impressions, highlights the current state of media quality in the UK online advertising industry. The report features analysis of trends in viewability, risk to brand safety and levels of ad fraud, across both publisher direct and programmatic buys.