Broadcasters and viewers are both racing toward OTT even as the subscription model is breaking down due to consumer fatigue. That means OTT will soon open up a host of new ad supported opportunity for advertisers.
Our Managing Director EMEA, Nick Morley, talks about the measurement of digital advertising campaigns.
In addition to providing you continued benefits from our partnerships, we also strive to share continued insights. So we asked Innovid’s VP of Product, Ronen Idrisov, about top issues and trends they’re seeing in our industry.
In March we released the Integral Ad Science H2 2016 UK Media Quality Report. This biannual report, based on the analysis of thousands of billions of impressions, highlights the current state of media quality in the UK online advertising industry....